Multiple Choice
India's population is over one billion, but many live on less than $2 per day. That hasn't dissuaded some Western companies, though, because the sheer number of poor consumers can still provide a market opportunity. So some companies have created products to meet the needs of this large group at a very low cost to consumers. For example, Dannon created yogurt treats that are just a mouthful and sells them for pennies. Those pennies have the potential to add up to substantial dollars due to the large number of poor consumers targeted. Which term describes this large number of poor consumers?
A) underserved market
B) bottom of the pyramid
C) secondary market
D) majority market
Correct Answer:
Verified
Correct Answer:
Verified
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