Exam 8: Consumer Culture

Some consumers believe that their ethnic group is superior to others and that the products that come from their native land are superior to other products. What is the term for this belief?

Walmart Scenario Walmart is the largest retailer in the world, with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be transferred to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24 hours a day, seven days a week like Walmart Supercenters are in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop relationships with executives before even discussing business opportunities. Finally, Walmart varies marketing mixes based on local tastes, cultures, and economic conditions. -Refer to Walmart Scenario. Walmart has not yet expanded into Russia, perhaps because the total size of the consumer market in terms of buying power is so much lower than other countries. Which term describes this situation?

Walmart Scenario Walmart is the largest retailer in the world, with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be transferred to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24 hours a day, seven days a week like Walmart Supercenters are in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop relationships with executives before even discussing business opportunities. Finally, Walmart varies marketing mixes based on local tastes, cultures, and economic conditions. -Refer to Walmart Scenario. Imagine you were hired by Walmart and were sent to manage stores in another country. How would you learn the culture of that country?

Which term refers to the extent to which authority and privileges are divided among different groups within a society and the extent to which these facts of life are accepted by the people within the society?

Carmen is a little girl who is learning her culture from observations in her everyday experiences. She acts the way she sees her parents and siblings and friends at school act. What process is Carmen using?

Which CSV dimension captures the idea that some societies are based on traits such as assertiveness and control?

Most children learn how to behave in various situations by being rewarded for proper behaviour and corrected or punished for improper behaviour. Through rewards and punishments, children learn that while some behaviour is appropriate in one setting, such as screaming and laughing loudly on a playground, it is inappropriate for others, such as in church. Which term refers to this process of adapting to a culture through a series of rewards and sanctions?

What type of factors would influence the hygiene habits of individuals living in a desert compared to those living where water is more plentiful?

Many immigrants that move to other countries often live near others from their native country. In fact, some immigrants never learn the language of the new country, such as Cubans in south Florida in the United States or Turks in Germany and France; this is because they feel a sense of belonging to the culture of their ethnic origins. What is the term for this phenomenon?

The consumer price index (CPI) gives an idea of the total size of the consumer market in each country in terms of total buying power.

Which CSV would a country that is uncomfortable with things that are ambiguous or unknown be high in?

Low-power-distance nations tend to be less egalitarian.

Which term refers to the process by which consumers come to learn a culture other than their natural, native culture?

Role expectations for a given role, such as a student or service provider, appear to be universal across cultures.

The acronym BRIC refers to the collective economies of Brazil, Russia, India, and one other country. What is the country?

The term Chindia refers to the combined market and business potential of China and India.

Which of the following involves learning through observation and the active processing of information about lived, everyday experience?

Dostat is a phenomenon associated with long-term orientation and is the idea that when someone does a good deed for you, you are expected to return that good deed.