Exam 8: Consumer Culture

What are facial expressions, posture, gestures, voice, and arm position examples of?

BRIC is an acronym that refers to the collective economies of Britain, Russia, India, and Canada.

Numerical equivalence refers to the state in which consumers are shown to use numbers to represent quantities the same way across cultures.

Countries with relatively high CD scores are more similar and thus tend to value the same types of consumption experiences.

Guanxi is the Chinese term for a way of doing business in which parties must first invest time and resources in getting to know one another and becoming comfortable with one another before consummating any important deal.

Generally, Western societies tend to be more collectivistic, whereas Eastern nations tend to be more individualistic.

Which phenomenon associated with long-term orientation is the idea that when someone does a good deed for you, you are expected to return that good deed?

Just over five billion consumers live in India.

Which term refers to customs and accepted ways of structuring society?

The 2011 Chinese New Year was the year of the rabbit. So, many Chinese consumers purchased bunnies as pets, thinking they would bring luck and prosperity to them. Which CSV dimension do cultures in which superstitions and myths play a big role tend to be high in?

Culture is a learned process.

Jamal lives with his two brothers, their wives and children, and his parents. In his country, each family is expected to take care of other family members. Which term best describes Jamal's culture?

Verbal communication refers to the transfer of information through either the literal spoken or written word.

The masculinity CSV dimension captures distinctions existing in societies based on mannerisms typically associated with male assertiveness and control.

Canadians typically place a high value on time and timeliness.

Walmart Scenario Walmart is the largest retailer in the world, with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be transferred to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24 hours a day, seven days a week like Walmart Supercenters are in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop relationships with executives before even discussing business opportunities. Finally, Walmart varies marketing mixes based on local tastes, cultures, and economic conditions. -Refer to Walmart Scenario. Which term is used to describe the way of doing business in which parties must first invest time and resources in getting to know one another and becoming comfortable with one another before consummating any important deal, such as the purchase of the Trust-Mart chain?

Role expectations are the specific expectations that are associated with each type of person.

Which term refers to the close similarity in values among Canada, Australia, New Zealand, and the United States?

Reflection is a process of imitating others' behaviour.

Cultural sanction refers to the penalties associated with performing a nongratifying or culturally inconsistent behaviour.