Exam 8: Consumer Culture

Enculturation represents the way a person learns his or her native culture.

Highly collective societies tend to live in extended families and be very loyal to groups from which they take their identity.

Body language refers to the nonverbal communication cues signalled by somatic (controllable biological) responses.

Define core societal values (CSV) and discuss any three described inChapter 8.

Core societal values (CSV) represent a commonly agreed upon consensus about the most preferable ways of living within a society.

As the emerging economies of the world advance, so too will the cost of doing business in those countries.

Ethnocentrism is highly related to the concept of uncertainty avoidance.

Wei and her family live in Beijing, and a friend of her parents helped get her son into a prestigious school. These friends now expect renquing from Wei. What is Wei expected to do?

Children generally become acculturated more quickly than adults.

Environmental factors are the physical characteristics that describe the physical environment and habitat of a particular place.

A Canadian sporting goods manufacturer is looking to expand globally. Its main sales focus is on selling to youth sports teams and the company has decided to go after countries with a large teenage population. Which emerging country should be at the top of the company's research list?

Modelling is a form of observational learning.

The people of Canada trust that the Prime Minister will act with diplomatic strength. What does this specific assumption represent for the prime minister?

Karen is learning about a foreign culture by examining the literal spoken and written word of that culture's language. On which element of communication is Karen concentrating?

CANZUS is an acronym that refers to the close similarity in values between Canada, Australia, New Zealand, and the United States.

Which term refers to a commonly agreed upon consensus about the most preferable ways of living within a society?

In which type of nations must those with less status show deference to those with greater status?

Power distance is the extent to which authority and privilege are divided among different groups within society and the extent to which these facts of life are accepted by the people within the society.

Walmart Scenario Walmart is the largest retailer in the world, with more than 4,000 stores located in 14 countries outside the United States. The corporation has learned, sometimes the hard way, that the Walmart business model cannot be transferred to every country it enters due to cultural differences. For example, the retailer ran into difficulties in many European countries because stores are not open 24 hours a day, seven days a week like Walmart Supercenters are in the United States. When negotiating the purchase of Trust-Mart stores in China, the company had to develop relationships with executives before even discussing business opportunities. Finally, Walmart varies marketing mixes based on local tastes, cultures, and economic conditions. -Refer to Walmart Scenario. In the United States, Walmart's incentive system encourages employees to stand out among their peers and rewards them for doing so. This has worked well in the United States because the U.S. scores high on individualism as a CSV. In which other country would this incentive system work well?

Which term refers to the state in which consumers are shown to use numbers to represent quantities the same way across cultures?