Exam 6: Personality, Lifestyles, and the Self-Concept

Which trait may be defined as an enduring tendency to strive to be better than others?

The car brand Cadillac appeals to the esteem level needs of upscale car buyers.

What is a primary motivation examined in the VALS classification of consumer lifestyles?

How many different segments are used in the PRIZM consumer classification system?

Sam usually buys products based on the price, packaging, or whether he likes the person who endorses the product in a commercial. Which of the following best describes Sam?

Skinner's psychoanalytic approach to personality suggests that personality results from a struggle between inner motivations and societal pressure to follow rules and expectations.

Designer Clothes Scenario Fashion weeks in New York, Paris, and Milan featuring haughty supermodels strutting up and down the runway generate a lot of attention for designers, especially if the fashions are bizarre. But who buys these clothes? Apparently it is only a small group of customers. And it's not the celebrities seen so often flaunting designer fashions because they get the garb for free in return for the publicity they generate for designers. No, it is women like Ana, who purchased a $24,000 Balmain mini-dress and several other items because, as she stated, "I buy what I love." Cindy, an art enthusiast, purchased an Alexander McQueen jacket priced over $11,000 because she sees her clothing as art and herself as the curator of the collection. Christine, who attends events almost every night, only wears an item once and often changes several times in a single evening if she is attending more than one event. For these women, their clothing is an expression of themselves and how they want people to see them. -Refer to Designer Clothes Scenario. Ana states that she buys what she loves. What is her motivation for purchasing expensive designer clothing based on?

Which of the following has NOT been identified as a segment in the European tourism industry?

Which of the following is NOT a dominant trait proposed in the five-factor model (FFM) approach?

Demographics refers to the way consumer lifestyles are measured.

When Honda first introduced the Odyssey, its offering in the mini-van category, it was promoted as "the Honda of mini-vans." Honda was building upon of its reputation for marketing reliable and dependable automobiles. Which brand personality dimension does this illustrate?

A market researcher concentrates on understanding distinguishable characteristics that describe a consumer's tendency to act in a relatively consistent manner. For example, she studies consumer characteristics such as materialism, innovativeness, and need for cognition and their impact on consumers' purchase behaviour. What is this an example of?

Materialism is seen as consisting of three separate dimensions: possessiveness, nongenerosity, and envy.

Which technique combines data on consumer expenditures and socioeconomic variables with geographic information in order to identify commonalities in consumption patterns of households in various regions?

As a general statement, broad traits tend to be better predictors of individual behaviours than are specific traits.

Symbolism refers to the extent to which material goods are important in a consumer's life.

Which trait refers to the extent to which physical goods are important in a consumer's life?

Consumer lifestyles refer to the ways consumers live and spend their time and money.

Which trait reflects the tendency of a consumer to exercise restraint when facing purchases and using resources?

Jean is very careful with her money and tends to exercise restraint when facing purchases and spending her money. She will often decide not to purchase something because she realizes she doesn't really need it. Which trait is Jean exhibiting?