Exam 6: Personality, Lifestyles, and the Self-Concept

A politician campaigning for votes may be considered an extroverted consumer because she tends to be outgoing and talkative with others.

In which approach to studying personality are behaviours assessed at a number of points in time?

What is the function of the superego according to the psychoanalytic approach to personality?

The trait approach takes an idiographic perspective approach to personality.

Juan is a consumer researcher interested in understanding the complexity of each individual consumer. He focuses on the total person and the uniqueness of his or her psychological makeup instead of on individual traits or how they can be studied across multiple consumers. Which perspective is Juan embracing?

Which "self-concept" is also referred to as the "looking-glass" self?

Which of the following refers to human characteristics that can be associated with a brand?

Stan wants to drink more beer to get really drunk, but part of his personality is stopping him because he knows that this is not socially acceptable behaviour. According to the psychoanalytic approach to personality, which element of his personality is motivating him to match societal norms and expectations?

The nomothetic perspective is a "variable-centred" approach that focuses on particular variables, or traits, that exist across a number of consumers.

Which type of consumption refers to a tendency of the wealthy to flaunt their material possessions as a way of displaying their social class?

According to the psychoanalytic approach to personality, which personality element focuses on pleasure seeking and immediate gratification?

Which of the following is a dimension of materialism?

Some consumers who came from humble beginnings but increased their economic worth are very possessive of their possessions and may not be willing to share with others. Which trait are these consumers exhibiting?

Which term refers to the ways in which consumers live and spend their time and money?

Personality is made up of all the emotions that consumers experience.

Jenny is shy and often afraid to speak to other people. She would rather read a book than interact with others. Sometimes she's sad, though, because she would like to be a little more outgoing. Which term best describes these thoughts, emotions, and behaviours Jenny exhibits?

AIO statements represent a popular psychographic method in consumer research that divides consumers into groups based on resources and consumer behaviour motivations.

It is often useful to look at demographic variables such as age, income, and education by postal codes. Which type of technique is this an example of?

AIO statements are used to gain an understanding of consumers. What does AIO stand for?

Which term describes observable, statistical aspects of populations including such factors as age, gender, or income?