Exam 6: Personality, Lifestyles, and the Self-Concept

"Baby Boomers" are those consumers who were born between the years of 1981 and 1995.

Describe the trait approach to personality and compare and contrast the nomothetic and idiographic approaches and single- and multiple-trait approaches.

Which theory proposes that much of consumer behaviour can be explained by the match between a consumer's self-concept and the image of typical users of a product?

Individual difference variables are descriptions of how individual consumers differ according to specific traits or patterns of behaviour.

"If everyone demanded peace instead of another television set, then there'd be peace." Which consumer trait was John Lennon criticizing?

Which of the following is a group in the VALS classification?

Researchers for one company are interested in examining a combination of consumer traits and the total effect of the collection of traits in influencing consumers to purchase their products instead of focusing on one particular trait. These researchers believe that the prediction of individual behaviour will be stronger by using this approach. What is the term for this approach?

The five-factor model (FFM) proposes that five dominant traits are found in the human personality: extroversion, frugality, impulsiveness, anxiety, and conscientiousness.

The ego works largely in accordance with the normative principle, which means it seeks to satisfy the id within the constraints of society.

Margo likes to shop online, try new products, and seek information about products. She was the first among her friends to purchase an HDTV, a FitBit personal activity tracker, and has recently decided to purchase a 3D printer. Which trait is Margo exhibiting?

Personality traits are relatively stable, meaning that the situation does not influence behaviour.

Which term refers to the totality of thoughts, emotions, intentions, and behaviours that a person exhibits consistently as he or she adapts to his or her environment?

Consumers with high innovativeness tend to engage in effortful cognitive information processing and tend to think carefully about products, problems, and even marketing messages.

Who advocated the psychoanalytic approach to personality?

Brand personality refers to human characteristics that can be associated with a brand.

Carl is very outgoing and talkative with others. Which trait best describes Carl?

Maxine is in her early 20s and imagines herself as the first female Secretary-General of the United Nations. Which self-concept does this represent?

Kamal reads publications such as The Globe and Mail and other newspapers and perceives himself to be knowledgeable about what is going on in the world. Kamal's perception that he is a knowledgeable person reflects which self-concept?

Some individuals see themselves as worthless and unworthy of being loved by others. What do these individuals likely suffer from?

Lynlee bought a specific brand of coffee maker because there was a $30 mail-in rebate. She gave it to her daughter as a gift and sent the rebate form and a copy of her receipt. A few weeks later, she got a card in the mail saying her rebate request could not be honoured because she did not send the UPC symbol from the box. Unfortunately, her daughter had already thrown the box out and there was no way for Lynlee to get the $30 back. Lynlee was frustrated with herself because she does stuff like that all the time. Which trait in the five-factor model is Lynlee exhibiting a low tendency toward?