Exam 2: Mass Communication Effects: How Society and Media Interact

The channel used to transmit a message can change the meaning of the message.

Martha watches quite a bit of television,including a lot of crime dramas.She believes that the city she lives in has a much higher crime rate than it actually does.You could explain this using which of the following?

The mass media engage in status conferral in a number of ways.List two.

The direct effects model of media effects presumes that messages have a direct and predictable effect on audience members exposed to the message.

Movies use music as a cue to viewers to tell them how they ought to feel about a particular scene.

When Omarosa Manigault Newman became famous while she was on the television reality show The Apprentice,she had her reputation built by the ______ function of the media.

Documents are much more secure when they are stored electronically rather than on paper.

The critical/cultural approach to mass communication research looks at how meaning is created in society.

An important consequence of the critical/cultural model is that researchers pay more attention to ______.

A study that looks whether press coverage of massive tax cuts made audiences talk more about government deficits would be an example of which of the following?

Critical theory arose from a group of scholars known as the ______.

A media scholar is trying to find out if children who watch Sesame Street do better in second grade than children who watch SpongeBob SquarePants.What kind of effects is this scholar looking for?

A study that looks at how children acquire new behaviors by watching movies on television would be an example of which of the following?

What is agenda setting?

People who need to talk about the news at work are no more likely to learn from the media than are people who watch the news to be entertained.

When we learn about the world through the media,we are engaging in what?