Exam 4: Books: The Birth of the Mass Media

Gutenberg's invention of movable type led to the world's first mass media.

What is a serial novel,and when were they popular?

A writing system where abstract symbols stand for an object or idea is which of the following?

What author paved the way for contemporary fantasy literature?

Which of the following was the earliest form of writing?

Why did the New York Times best-selling young-adult author John Green take 6 years between his novels The Fault in Our Stars and Turtles All the Way Down?

Parchment is which of the following?

Pearson,the world's largest publisher,is best known for ______.

What is an illuminated manuscript?

Name and explain two inventions that broadened the availability of books.

The Oxford English Dictionary is routinely updated with new words such as mansplain and hangry.

One of the most likely targets for electronic books will be textbooks.

Name a long-tail bookseller,and explain what makes it part of the long tail.

In a brief essay,explain why the Anne Frank House might have decided to publish a graphic novel account of the life of Anne Frank.

A major change by the Unicode Consortium in 2018 was to add what kind of emojis?

Which of the following is a major advantage of electronic books?

Briefly explain the difference between an ideograph and an alphabet writing system.

In a brief essay,discuss how the development of the printing press changed the world in the 15th and 16th centuries.

The College Board estimates that students spend an average of $2,250 on textbooks and supplies per year.

Name an advantage that electronic books offer over paper books.