Question 1

Name a disadvantage of electronic books.

Accepted Answer

The e-readers are expensive,ha

Question 2

Books are distributed to bookstores by which of the following?

Accepted Answer

A) companies like Amazon.com 
B) companies like the Ingram Book Group 
C) Barnes & Noble 
D) publishers sending the books directly to the bookstores 
A) companies like Amazon.com 
B) companies like the Ingram Book Group 
C) Barnes & Noble 
D) publishers sending the books directly to the bookstores

Question 3

The primary function of a book publisher is which of the following?

Accepted Answer

A) to print books 
B) to sell books in bookstores 
C) to buy manuscripts from authors and turn them into books 
D) to supply books to media reviewers 
A) to print books 
B) to sell books in bookstores 
C) to buy manuscripts from authors and turn them into books 
D) to supply books to media reviewers

Question 4

Between 2009 and 2015,the number of independent book stores in the United States _____.

Accepted Answer

A) continued a long running decline with a 20% decrease 
B) stayed roughly steady in terms of numbers 
C) increased by 35% over the period 
D) you can't fool me;there aren't a significant number of indie bookstores any more. 
A) continued a long running decline with a 20% decrease 
B) stayed roughly steady in terms of numbers 
C) increased by 35% over the period 
D) you can't fool me;there aren't a significant number of indie bookstores any more.

Question 5

Inclusive access programs are where a university licenses textbooks and other materials from publishers and make them available to all campus students.

Accepted Answer

A) True 
 B)False

Question 6

______ was an important newspaper,magazine,and book publisher in colonial and revolutionary America.

Accepted Answer

A) Ida M.Tarbell 
B) Benjamin Franklin 
C) Laurence A.Tisch 
D) John Rawls 
A) Ida M.Tarbell 
B) Benjamin Franklin 
C) Laurence A.Tisch 
D) John Rawls

Question 7

Books were being printed in Mexico City as early as the 1540s.

Accepted Answer

A) True 
 B)False

Question 8

Name and define two predecessors of paper used as writing surfaces.

Accepted Answer

Examples could inclu

Question 9

What invention directly led to the production of inexpensive dime novels?

Accepted Answer

A) Gutenberg's typemold and printing press 
B) the steam-powered rotary press 
C) desktop publishing programs on the Macintosh computer 
D) the Internet 
A) Gutenberg's typemold and printing press 
B) the steam-powered rotary press 
C) desktop publishing programs on the Macintosh computer 
D) the Internet

Question 10

Which of the following was the most important effect of the printing press and movable type?

Accepted Answer

A) Ideas could spread rapidly beyond the communities where they originated. 
B) Book publishing became profitable. 
C) Spelling became standardized. 
D) Books could be printed in German instead of Latin. 
A) Ideas could spread rapidly beyond the communities where they originated. 
B) Book publishing became profitable. 
C) Spelling became standardized. 
D) Books could be printed in German instead of Latin.

Question 11

In order for books to become popular,which of the following needed to occur?

Accepted Answer

A) a rapid form of printing 
B) a literate public 
C) an inexpensive source of paper 
D) all of these 
A) a rapid form of printing 
B) a literate public 
C) an inexpensive source of paper 
D) all of these

Question 12

Scriptoria was an early typeface designed by Gutenberg.

Accepted Answer

A) True 
 B)False

Question 13

The earliest libraries were likely large collections of inscribed clay tablets dating back to before 2100 BC.

Accepted Answer

A) True 
 B)False

Question 14

Papyrus is which of the following?

Accepted Answer

A) an ancient form of writing using symbols to stand for ideas 
B) an ancient form of writing using symbols for sound 
C) an early writing surface made from animal skin 
D) an early writing surface made of reeds by the Egyptians 
A) an ancient form of writing using symbols to stand for ideas 
B) an ancient form of writing using symbols for sound 
C) an early writing surface made from animal skin 
D) an early writing surface made of reeds by the Egyptians

Question 15

Author Jonathan Franzen likes e-books because they are easier to keep up to date than conventional paper books.

Accepted Answer

A) True 
 B)False

Question 16

J.R.R.Tolkien's novel The Hobbit was first published after which of the following occurred?

Accepted Answer

A) His publisher's 10-year-old son said he liked it. 
B) The first three chapters were distributed over the Internet. 
C) Fifty-five publishers rejected it. 
D) He cut it in length by 75,000 words. 
A) His publisher's 10-year-old son said he liked it. 
B) The first three chapters were distributed over the Internet. 
C) Fifty-five publishers rejected it. 
D) He cut it in length by 75,000 words.

Question 17

Which of the following is true about the majority of book authors?

Accepted Answer

A) They become wealthy. 
B) They self-publish their books. 
C) They fabricate major details about their lives. 
D) They make a modest income from their books. 
A) They become wealthy. 
B) They self-publish their books. 
C) They fabricate major details about their lives. 
D) They make a modest income from their books.

Question 18

The first edition of the Oxford English Dictionary took approximately ______ years to produce.

Accepted Answer

A) 10 
B) 30 
C) 70 
D) 90 
A) 10 
B) 30 
C) 70 
D) 90

Question 19

Author Nathaniel Hawthorne despised the women novelists of his era because their domestic novels sold much better than his serious novels.

Accepted Answer

A) True 
 B)False

Question 20

According the U.S.Bureau of Labor Statistics,the median income for writers and authors is approximately ______ a year.

Accepted Answer

A) $27,600 
B) $61,240 
C) $123,750 
D) $223,245 
A) $27,600 
B) $61,240 
C) $123,750 
D) $223,245

Name a disadvantage of electronic books.

Books are distributed to bookstores by which of the following?

The primary function of a book publisher is which of the following?

Between 2009 and 2015,the number of independent book stores in the United States _____.

Inclusive access programs are where a university licenses textbooks and other materials from publishers and make them available to all campus students.

______ was an important newspaper,magazine,and book publisher in colonial and revolutionary America.

Books were being printed in Mexico City as early as the 1540s.

Name and define two predecessors of paper used as writing surfaces.

What invention directly led to the production of inexpensive dime novels?

Which of the following was the most important effect of the printing press and movable type?

In order for books to become popular,which of the following needed to occur?

Scriptoria was an early typeface designed by Gutenberg.

The earliest libraries were likely large collections of inscribed clay tablets dating back to before 2100 BC.

Papyrus is which of the following?

Author Jonathan Franzen likes e-books because they are easier to keep up to date than conventional paper books.

J.R.R.Tolkien's novel The Hobbit was first published after which of the following occurred?

Which of the following is true about the majority of book authors?

The first edition of the Oxford English Dictionary took approximately ______ years to produce.

Author Nathaniel Hawthorne despised the women novelists of his era because their domestic novels sold much better than his serious novels.

According the U.S.Bureau of Labor Statistics,the median income for writers and authors is approximately ______ a year.

Living in a Media World: An Introduction to Mass Communication

Mass Communication Effects: How Society and Media Interact

The Media Business: Consolidation, Globalization, and the Long Tail

Magazines: The Power of Words and Images

Newspapers and the News: Reflection of a Democratic Society

Audio: Music and Talk Across Media

Movies: Mass Producing Entertainment

Television: Broadcast and Beyond

Online Media: The Internet, Social Media, and Video Games

Advertising: Selling a Message

Public Relations: Interactions, Relationships, and the News

Media Law: Free Speech and Fairness

Media Ethics: Truthfulness, Fairness, and Standards of Decency

Global Media: Communication Around the World

Filters

Exam 4: Books: The Birth of the Mass Media

Name a disadvantage of electronic books.

Books are distributed to bookstores by which of the following?

The primary function of a book publisher is which of the following?

Between 2009 and 2015,the number of independent book stores in the United States _____.

Inclusive access programs are where a university licenses textbooks and other materials from publishers and make them available to all campus students.

______ was an important newspaper,magazine,and book publisher in colonial and revolutionary America.

Books were being printed in Mexico City as early as the 1540s.

Name and define two predecessors of paper used as writing surfaces.

What invention directly led to the production of inexpensive dime novels?

Which of the following was the most important effect of the printing press and movable type?

In order for books to become popular,which of the following needed to occur?

Scriptoria was an early typeface designed by Gutenberg.

The earliest libraries were likely large collections of inscribed clay tablets dating back to before 2100 BC.

Papyrus is which of the following?

Author Jonathan Franzen likes e-books because they are easier to keep up to date than conventional paper books.

J.R.R.Tolkien's novel The Hobbit was first published after which of the following occurred?

Which of the following is true about the majority of book authors?

The first edition of the Oxford English Dictionary took approximately ______ years to produce.

Author Nathaniel Hawthorne despised the women novelists of his era because their domestic novels sold much better than his serious novels.

According the U.S.Bureau of Labor Statistics,the median income for writers and authors is approximately ______ a year.

Living in a Media World: An Introduction to Mass Communication

Mass Communication Effects: How Society and Media Interact

The Media Business: Consolidation, Globalization, and the Long Tail

Magazines: The Power of Words and Images

Newspapers and the News: Reflection of a Democratic Society

Audio: Music and Talk Across Media

Movies: Mass Producing Entertainment

Television: Broadcast and Beyond

Online Media: The Internet, Social Media, and Video Games

Advertising: Selling a Message

Public Relations: Interactions, Relationships, and the News

Media Law: Free Speech and Fairness

Media Ethics: Truthfulness, Fairness, and Standards of Decency

Global Media: Communication Around the World

Filters