Exam 2: Mass Communication Effects: How Society and Media Interact

What is the mean world syndrome?

Each cast of The Voice becomes famous after appearing on the show for a season.This is an example of the ______ function of the media.

The indirect effects model recognizes that people will react differently to media messages because they have different backgrounds,needs,attitudes,and values.

Fears that media messages would have strong,direct effects on individuals grew out of propaganda campaigns during which of the following conflicts?

Research on opinion leaders conducted in the 1940s provides an example of ______.

The way that a television commercial can convince a 5-year-old to ask his or her parents for a particular brand of breakfast cereal would be an example of a _________ effect.

A media scholar is trying to find out if the editorial focus of a television station's news programming changed after it was purchased by a large media conglomerate.What kind of effects is this scholar looking for?

Media theorist Marshall McLuhan argued for "medium neutrality"--the medium used to communicate did not change how a message is received.

According to uses and gratifications theory,why would a young man watch a romantic comedy movie that he wasn't interested in with his girlfriend?

The following statement,"If men define situations as real,they are real in their consequences," is a central principle of what?

The theoretical orientation that argues that watching large amounts of television can create a worldview that is at odds with reality is which of the following?

Correlation is accomplished by persuasive communication through which of the following?

Current research supports the fears media critics had in the World War I era of powerful,direct effects of the mass media.

Godwin's Law argues that online discussions that go on long enough eventually ______.

A newspaper runs stories that suggest that most people in the country support cutting taxes.After reading the stories,people who support raising taxes tend to keep quiet because they think their neighbors all support tax cuts.This would be an example of which of the following?

Who are opinion leaders?

Provide an example of a cognitive effect of the media.

A media scholar is looking at why so many Americans are watching This Is Us on television.What kind of effects is this scholar looking for?

The critical/cultural model assumes which of the following?

Cable news channels are as likely to report about crime affecting poor African American women and girls as they are about crime affecting wealthy White women and girls.