Question 1

Which of the following is a leading social network in Germany?

Accepted Answer

A)  Xing 
B)  Tuenti 
C)  Orkut 
D)  Mixi 
A)  Xing 
B)  Tuenti 
C)  Orkut 
D)  Mixi

Question 2

A ________ permits the consumer to monitor specific auctions of interest,requiring the consumer to pay close attention only in the last few minutes of bidding.

Accepted Answer

A)  bidding fee auction 
B)  channel manager 
C)  watch list 
D)  rating system 
A)  bidding fee auction 
B)  channel manager 
C)  watch list 
D)  rating system

Question 3

________ of procurement officers use auctions to purchase goods.

Accepted Answer

A)  Approximately 80% 
B)  Less than a quarter 
C)  Over one third 
D)  Approximately 25% 
A)  Approximately 80% 
B)  Less than a quarter 
C)  Over one third 
D)  Approximately 25%

Question 4

WebMD.com is an example of a:

Accepted Answer

A)  general purpose portal. 
B)  vertical market portal based on affinity group. 
C)  vertical market portal based on focused content. 
D)  focused content portal. 
A)  general purpose portal. 
B)  vertical market portal based on affinity group. 
C)  vertical market portal based on focused content. 
D)  focused content portal.

Question 5

Priceline's auctions utilize fixed pricing.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids,up to that maximum price,as their original bid is surpassed?

Accepted Answer

A)  watch lists 
B)  proxy bidding 
C)  sealed bidding 
D)  price matching 
A)  watch lists 
B)  proxy bidding 
C)  sealed bidding 
D)  price matching

Question 7

Which of the following types of auctions is perfect for sellers that have many identical items to sell?

Accepted Answer

A)  English auctions 
B)  Name Your Own Price auctions 
C)  Dutch Internet auctions 
D)  group buying auctions 
A)  English auctions 
B)  Name Your Own Price auctions 
C)  Dutch Internet auctions 
D)  group buying auctions

Question 8

In 2018,around what percentage of the total United States population used social networks?

Accepted Answer

A)  50% 
B)  60% 
C)  70% 
D)  80% 
A)  50% 
B)  60% 
C)  70% 
D)  80%

Question 9

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

Accepted Answer

A)  type of product 
B)  type of auction 
C)  location of auction 
D)  bid increments 
A)  type of product 
B)  type of auction 
C)  location of auction 
D)  bid increments

Question 10

Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?

Accepted Answer

A)  message board 
B)  timeline 
C)  friends' network 
D)  newsfeed 
A)  message board 
B)  timeline 
C)  friends' network 
D)  newsfeed

Question 11

Which of the following is a community of members who self-identify with a demographic or geographic category?

Accepted Answer

A)  practice network 
B)  sponsored community 
C)  affinity community 
D)  interest-based social network 
A)  practice network 
B)  sponsored community 
C)  affinity community 
D)  interest-based social network

Question 12

Which of the following is an example of a practice network?

Accepted Answer

A)  PredictWallstreet 
B)  Instagram 
C)  DebatePolitics 
D)  Doximity 
A)  PredictWallstreet 
B)  Instagram 
C)  DebatePolitics 
D)  Doximity

Question 13

Keeping bid increments low decreases the number of bidders and lowers the frequency of their bids.

Accepted Answer

A) True 
 B)False

Question 14

The amount of time visitors spend on a site is a measure of:

Accepted Answer

A)  reach. 
B)  loyalty. 
C)  conversation. 
D)  engagement. 
A)  reach. 
B)  loyalty. 
C)  conversation. 
D)  engagement.

Question 15

What business models do portals use?

Accepted Answer

Portals receive income from several diff

Question 16

Identify and describe the main types of portals.

Accepted Answer

There are two primary types of portals:

Question 17

Which of the following statements best describes the potential impact of network effects with respect to portals?

Accepted Answer

A)  Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market. 
B)  The value of the portal to advertisers and consumers increases geometrically as reach increases. 
C)  The greater the amount of content provided by a portal, the greater its value to the community. 
D)  The greater number of portals available, the greater the potential audience for each. 
A)  Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market. 
B)  The value of the portal to advertisers and consumers increases geometrically as reach increases. 
C)  The greater the amount of content provided by a portal, the greater its value to the community. 
D)  The greater number of portals available, the greater the potential audience for each.

Question 18

Which of the following companies purchased Instagram?

Accepted Answer

A)  Google 
B)  Apple 
C)  Facebook 
D)  Microsoft 
A)  Google 
B)  Apple 
C)  Facebook 
D)  Microsoft

Question 19

The original portals in the early days of e-commerce were search engines.

Accepted Answer

A) True 
 B)False

Question 20

PredictWallStreet is an example of a(n):

Accepted Answer

A)  interest-based social network. 
B)  affinity community. 
C)  sponsored community. 
D)  practice network. 
A)  interest-based social network. 
B)  affinity community. 
C)  sponsored community. 
D)  practice network.

Which of the following is a leading social network in Germany?

A ________ permits the consumer to monitor specific auctions of interest,requiring the consumer to pay close attention only in the last few minutes of bidding.

________ of procurement officers use auctions to purchase goods.

WebMD.com is an example of a:

Priceline's auctions utilize fixed pricing.

Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids,up to that maximum price,as their original bid is surpassed?

Which of the following types of auctions is perfect for sellers that have many identical items to sell?

In 2018,around what percentage of the total United States population used social networks?

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?

Which of the following is a community of members who self-identify with a demographic or geographic category?

Which of the following is an example of a practice network?

Keeping bid increments low decreases the number of bidders and lowers the frequency of their bids.

The amount of time visitors spend on a site is a measure of:

What business models do portals use?

Identify and describe the main types of portals.

Which of the following statements best describes the potential impact of network effects with respect to portals?

Which of the following companies purchased Instagram?

The original portals in the early days of e-commerce were search engines.

PredictWallStreet is an example of a(n):

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

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Exam 11: Social Networks, Auctions, and Portals

Which of the following is a leading social network in Germany?

A ________ permits the consumer to monitor specific auctions of interest,requiring the consumer to pay close attention only in the last few minutes of bidding.

________ of procurement officers use auctions to purchase goods.

WebMD.com is an example of a:

Priceline's auctions utilize fixed pricing.

Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids,up to that maximum price,as their original bid is surpassed?

Which of the following types of auctions is perfect for sellers that have many identical items to sell?

In 2018,around what percentage of the total United States population used social networks?

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?

Which of the following is a community of members who self-identify with a demographic or geographic category?

Which of the following is an example of a practice network?

Keeping bid increments low decreases the number of bidders and lowers the frequency of their bids.

The amount of time visitors spend on a site is a measure of:

What business models do portals use?

Identify and describe the main types of portals.

Which of the following statements best describes the potential impact of network effects with respect to portals?

Which of the following companies purchased Instagram?

The original portals in the early days of e-commerce were search engines.

PredictWallStreet is an example of a(n):

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters