Exam 8: E-Commerce

How do companies use business-to-business (B2B)applications?

Using the _____ model,e-commerce sites sell digital products and services.

Large corporations (such as General Electric or Boeing)as well as consortiums of large companies use the _____ model.

Service and support are more important in e-commerce than in traditional commerce because e-commerce companies _____.

E-business excludes transactions that generate demand for goods and services.

_____ is a primary activity in Michael Porter's value chain.

A _____ is initiated by a group of consumers and enables a customer to bid on specific products or make a request for quotation (RFQ)at a common place for selling products.

In Web marketing,with _____,information is sent to users based on their previous inquiries,interests,or specifications.

In the context of Web marketing,_____ are display ads that appear on top of a browser window,blocking the user's view.

In the third-party exchange marketplace model,a _____ market concentrates on a specific industry or market.

Describe the m-commerce applications that are currently available.

_____ is the first activity involved in a typical business-to-consumer (B2C)cycle.

In the context of Web marketing,the term ad _____ refers to one user viewing one ad.

Provide examples of organizational e-commerce activities that take place inside an organization.

What can sellers do by participating in buyer-side marketplaces?

_____ is a supporting activity in Michael Porter's value chain.

Provide examples of how e-commerce can enhance a value chain.

_____ offers a secure,convenient,and portable tool for online shopping and stores personal and financial information,such as credit card numbers,passwords,and PINs.

Which concept,introduced by Michael Porter,consists of a series of activities designed to meet business needs by adding cost in each phase of the e-commerce process?

Describe the term hit in the context of Web marketing.