Exam 8: E-Commerce

_____ is a method for advertisers to pay for cost per view or cost per click,which is typically one-tenth of a cent.

Service and support are more important in e-commerce than in traditional commerce,given that e-commerce companies do not have a physical location to help maintain current customers.

_____ is a method for improving the volume or quality of traffic to a Web site.

Which is a supporting activity in a value chain?

Universities are an example of nonbusiness organizations that use e-commerce applications.

The _____ model generates revenue from the fees charged for matching buyers and sellers.

BuyStore Inc. ,an online retail store,sells all of its products through its Web site,buystore.com,and through an application on cell phones.BuyStore Inc.is an example of a _____.

The Web page displayed when a user first visits a site is called a(n)_____.

E-commerce provides product acknowledgements through phone calls and faxes.

In the context of Web marketing,the _____ is computed by dividing the number of clicks an ad gets by the total impressions bought.

In the context of Web marketing,a cookie is:

Describe the categories of social networks and online media that collectively constitute social commerce.

Which tag is an HTML tag that provides information on the keywords that represent the contents of a Web page?

Which model transfers the old retail model to the e-commerce world by using the medium of the Internet?

A similarity between e-commerce and traditional commerce is that both:

Mobile commerce (m-commerce)is based on the _____.

In the context of the seller-side marketplace model,_____ prevents purchases from suppliers that are not on the approved list of sellers.

For a business that is properly designing and using a social media information system (SMIS),the SMIS would most likely:

What are the main objectives of trading partner agreements?

By participating in _____,sellers can automate the fulfillment function of business-to-business (B2B)e-commerce.