Exam 11: Social Media and IS

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________ are an extension of bad reviews where prosumers revolt and use an organization's site in damaging ways.

(Multiple Choice)
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The labor requirements of social media applications are easily estimated.

(True/False)
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Sharing economy firms provide participants the online IS that enables and supports the peer-to-peer transaction process.

(True/False)
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The sharing economy describes firms that enable peer-to-peer exchanges via online communities,where individuals can rent assets or obtain services offered by others.

(True/False)
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The success of an organization's social capital process is partly a function of the social capital of those to whom it relates.

(True/False)
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What are the most appropriate ways to respond to user content problems?

(Essay)
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________ is essential to social media apps because all successful apps have an enormous Database of content to share.

(Multiple Choice)
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What are tags? Describe the uses of a tag.

(Essay)
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Organizations run the risk of unfavorable customer reviews when using social media applications.

(True/False)
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Establishing listening platforms to track mentions of products and brands on social media sites is referred to as crowdsourcing.

(True/False)
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A company discovers that its Facebook page contains numerous complaints representing reasonable criticism from customers about its products.Which of the following is likely to be the best response to such criticism?

(Multiple Choice)
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Frequent interactions with people increases social capital.

(True/False)
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Belonging to a community fosters positive self-esteem to social media users.

(True/False)
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Conducting training programs for employees is an example of building social capital.

(True/False)
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Consumers trust their friends much more than they do businesses.

(True/False)
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The impact of a viral event on a business can be easily predicted.

(True/False)
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While using social networking for professional purposes,social capital flows from the organization to consumers exclusively.

(True/False)
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Social media processes are static,with a predefined set of objectives.

(True/False)
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Which of the following is a major objective of building social capital?

(Multiple Choice)
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Which of the following statements is true about mashups?

(Multiple Choice)
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