Exam 11: Social Media and IS

Businesses need to understand reward system opportunities if they want to encourage users to create and disseminate content about the business.

Social graphs are used to depict the possible relationships between people who may be connected in the future.

The number of relationships and relationship strength are factors that contribute to social capital.

On Reddit,registered and most often anonymous users create content and share it in on the site organized in topics called ____________.

Users who promote a social media information system are referred to as ________.

Data analysis tools will be developed to mine video,voice,and image data that in the past were difficult to analyze.

Crackpots are users who spread positive information about companies.

Why is trust important in the sharing economy and how is it accomplished?

The most common way that social media helps business is by supporting the ________ process.

Seaberg Inc.promotes its new products through online contests and polls in various social media Web sites.To direct users to their Web pages,Seaberg must include ________ to their data.

Describe the characteristics of social media applications.

On the server end,most social media application providers use elastic servers in the cloud.

What is meant by "the strength of a relationship" in the context of social capital? How can an organization use social media to strengthen its relationships?

Describe how social media information systems help an organization's customer service process.

Mashups are applications that provide standardized interfaces to users.

Web sites such as Twitter and LinkedIn are examples of social media.

Traditionally,businesses executed promotions by including informal messages to consumers through social media.

________ content refers to content that combines data from two or more Web services.

Typically,businesses use social media procedures in an informal and simple manner.

How do social media information systems support content sharing?