Exam 11: Social Media and IS

A ________ is a keyword or term given to a piece of data by its creator.

User-generated content is a publicly available content created by the social media providers.

When businesses create content,their goal should be a closer connection with their customers.

To gain trust,sharing economy firms depend on _____________.

What is the sharing economy and collaborative consumption?

The three objectives of the social media process are always mutually exclusive.

What are the most significant management risks regarding social media? Provide a brief explanation for each:

Which of the following is an example of a social media application?

__________is the series of activities before,during,or after a sale with the goal of increasing customer satisfaction.

Human capital is the investment in social relations with the expectation of benefits in the marketplace.

Briefly describe each of the most significant management risks with social media:

Which of the following is an example of social capital?

Which of the following statements is true about businesses,in the context of the control they possess on social media processes?

What are the effectiveness objectives for the three social media participants?

When content erupts and becoming extremely popular over a brief period,it is called:

A social media information system only supports the creation of user-generated content.

________ is the outsourcing of a task to many users.

Social media applications enable users to create and share images.

What are the efficiency objectives for the three social media participants?

Describe how social media helps organizations' promotion processes.