Question 1

Observation is simply looking or talking to other people.

Accepted Answer

A) True 
 B)False

Question 2

Generating and developing new ideas based on observations gained during the inspiration process is called which of the following?

Accepted Answer

A) brainstorming 
B) inspiration 
C) generation 
D) ideation 
A) brainstorming 
B) inspiration 
C) generation 
D) ideation

Question 3

How will the apps created by IDEO help the Ford Company?

Accepted Answer

A) Ford can offer a unique product and remain competitive by fulfilling the emotional needs of the consumer. 
B) The apps will make it easier for commuters to find routes to their destinations. 
C) The apps address something that the customers asked for. 
D) The apps will improve the safety of drivers. 
A) Ford can offer a unique product and remain competitive by fulfilling the emotional needs of the consumer. 
B) The apps will make it easier for commuters to find routes to their destinations. 
C) The apps address something that the customers asked for. 
D) The apps will improve the safety of drivers.

Question 4

Why should design thinkers "fail early to succeed sooner"?

Accepted Answer

A) Failing early gives the entrepreneur more time for recovery. 
B) Failure is a springboard for further learning, meaning you learn faster. 
C) Failures should be avoided in the later stages of design thinking. 
D) Failing puts the entrepreneur under positive stress. 
A) Failing early gives the entrepreneur more time for recovery. 
B) Failure is a springboard for further learning, meaning you learn faster. 
C) Failures should be avoided in the later stages of design thinking. 
D) Failing puts the entrepreneur under positive stress.

Question 5

What is the best description of convergent thinking?

Accepted Answer

A) a voting process that choses the best ideas 
B) a process that helps people think in the same way 
C) a way of identifying which ideas have the best chance of success 
D) an abstract thinking process used in creative thinking 
A) a voting process that choses the best ideas 
B) a process that helps people think in the same way 
C) a way of identifying which ideas have the best chance of success 
D) an abstract thinking process used in creative thinking

Question 6

Why is it important to consider only one idea at a time during a brainstorming session?

Accepted Answer

A) It is hard to hear if too many ideas are coming at once. 
B) It is more likely to build on an idea and make a creative leap. 
C) It is more creative if one is polite. 
D) It is important to slow the process down as much as possible. 
A) It is hard to hear if too many ideas are coming at once. 
B) It is more likely to build on an idea and make a creative leap. 
C) It is more creative if one is polite. 
D) It is important to slow the process down as much as possible.

Question 7

What did Shimano do when sales of the coaster bicycle flattened?

Accepted Answer

A) They abandoned the product concept. 
B) They started the implementation phase again. 
C) They started a new round of inspiration, ideation, and implementation around the key product weaknesses. 
D) They started a new round of inspiration, ideation, and implementation on the original design challenge. 
A) They abandoned the product concept. 
B) They started the implementation phase again. 
C) They started a new round of inspiration, ideation, and implementation around the key product weaknesses. 
D) They started a new round of inspiration, ideation, and implementation on the original design challenge.

Question 8

How does inspiration start?

Accepted Answer

A) with a design challenge 
B) with a spark of imagination 
C) with an observation 
D) with an emotional desire to create something of value 
A) with a design challenge 
B) with a spark of imagination 
C) with an observation 
D) with an emotional desire to create something of value

Question 9

In the AEIOU model, what is meant by users??

Accepted Answer

A) the people whose needs and behaviors are being observed 
B) the people that are involved in the activity 
C) the nature of exchange between the person and something or someone else 
D) the physical items that people interact with 
A) the people whose needs and behaviors are being observed 
B) the people that are involved in the activity 
C) the nature of exchange between the person and something or someone else 
D) the physical items that people interact with

Question 10

What method was used by IDEO to investigate the patient experience in the emergency room?

Accepted Answer

A) An IDEO employee went undercover, filming the experience in the emergency room. 
B) An employee of IDEO "stepped into the shoes" of hospital personnel by observing them at work. 
C) Emergency room patients were interviewed about their experience. 
D) Emergency staff members were interviewed about their experiences. 
A) An IDEO employee went undercover, filming the experience in the emergency room. 
B) An employee of IDEO "stepped into the shoes" of hospital personnel by observing them at work. 
C) Emergency room patients were interviewed about their experience. 
D) Emergency staff members were interviewed about their experiences.

Question 11

The ability to observe cannot be improved with techniques or practice.

Accepted Answer

A) True 
 B)False

Question 12

What is the "golden rule" of interviewing?

Accepted Answer

A) Ask the questions consistently as written. 
B) Keep focused on the questions you need to ask. 
C) Actively listen to the other person. 
D) Try to use "yes" and "no" answers for easier recording and clarity. 
A) Ask the questions consistently as written. 
B) Keep focused on the questions you need to ask. 
C) Actively listen to the other person. 
D) Try to use "yes" and "no" answers for easier recording and clarity.

Question 13

Interviews should have open-ended questions.Which of the following represents an open-ended question?

Accepted Answer

A) What concerns would you have in using this product? 
B) Have you used this product in the past? 
C) Are you comfortable with using this product? 
D) Would you purchase this product? 
A) What concerns would you have in using this product? 
B) Have you used this product in the past? 
C) Are you comfortable with using this product? 
D) Would you purchase this product?

Question 14

What might have been the design challenge in IDEO's design of Shimano's bicycle?

Accepted Answer

A) How can we create a bicycle for baby boomers? 
B) How can we create a coasting bicycle? 
C) How can we create a simple bike for adults? 
D) How can we create a bicycle that looks like it was created between 1946 and 1964? 
A) How can we create a bicycle for baby boomers? 
B) How can we create a coasting bicycle? 
C) How can we create a simple bike for adults? 
D) How can we create a bicycle that looks like it was created between 1946 and 1964?

Question 15

Under the dimensions of observation, what is meant by space?

Accepted Answer

A) the amount of time it takes for a consumer to complete a task 
B) the physical things that are present at the time the task is performed 
C) the physical place or places in which the behavior is performed 
D) the emotions felt and repressed 
A) the amount of time it takes for a consumer to complete a task 
B) the physical things that are present at the time the task is performed 
C) the physical place or places in which the behavior is performed 
D) the emotions felt and repressed

Question 16

Why is empathy important in design thinking?

Accepted Answer

A) It helps you connect with your customers. 
B) It increases the probability of designing a solution of real value. 
C) It ensures that you care about your customers and how they feel about your product. 
D) It is the first step of the design process. 
A) It helps you connect with your customers. 
B) It increases the probability of designing a solution of real value. 
C) It ensures that you care about your customers and how they feel about your product. 
D) It is the first step of the design process.

Question 17

Which of the following is true of observation?

Accepted Answer

A) Observations focus on the raw data form all that is seen and heard. 
B) Insight is a part of observation. 
C) Observation is practiced daily by all individuals. 
D) Observation drives opportunities. 
A) Observations focus on the raw data form all that is seen and heard. 
B) Insight is a part of observation. 
C) Observation is practiced daily by all individuals. 
D) Observation drives opportunities.

Question 18

The starting point of design thinking is which of the following?

Accepted Answer

A) asking if the idea will make money 
B) Can it be done? 
C) What do people need? 
D) How can this product or service be improved? 
A) asking if the idea will make money 
B) Can it be done? 
C) What do people need? 
D) How can this product or service be improved?

Question 19

During the implementation phase, ideas generated though the ideation process are transformed into concrete ______.

Accepted Answer

A) constructs 
B) visions and drawings 
C) action 
D) products 
A) constructs 
B) visions and drawings 
C) action 
D) products

Question 20

What should be included as an introduction to an interview?

Accepted Answer

A) the script of the questions you will be asking 
B) the sponsor of the interview 
C) the intentions and purpose of the interview 
D) a description of what you hope the interview will conclude 
A) the script of the questions you will be asking 
B) the sponsor of the interview 
C) the intentions and purpose of the interview 
D) a description of what you hope the interview will conclude

Observation is simply looking or talking to other people.

Generating and developing new ideas based on observations gained during the inspiration process is called which of the following?

How will the apps created by IDEO help the Ford Company?

Why should design thinkers "fail early to succeed sooner"?

What is the best description of convergent thinking?

Why is it important to consider only one idea at a time during a brainstorming session?

What did Shimano do when sales of the coaster bicycle flattened?

How does inspiration start?

In the AEIOU model, what is meant by users??

What method was used by IDEO to investigate the patient experience in the emergency room?

The ability to observe cannot be improved with techniques or practice.

What is the "golden rule" of interviewing?

Interviews should have open-ended questions.Which of the following represents an open-ended question?

What might have been the design challenge in IDEO's design of Shimano's bicycle?

Under the dimensions of observation, what is meant by space?

Why is empathy important in design thinking?

Which of the following is true of observation?

The starting point of design thinking is which of the following?

During the implementation phase, ideas generated though the ideation process are transformed into concrete ______.

What should be included as an introduction to an interview?

Entrepreneurship: a Global Social Movement

Practicing Entrepreneurship

Developing an Entrepreneurial Mindset

Supporting Social Entrepreneurship

Generating New Ideas

Testing and Experimenting in Markets

Building Business Models

Planning for Entrepreneurs

Creating Revenue Models

Learning From Failure

Bootstrapping for Resources

Financing for Startups

Developing Networks

Navigating Legal and Ip Issues

Marketing and Pitching Your Idea

Financial Statements and Projections for Startups

the Pitch Deck

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Exam 6: Using Design Thinking

Observation is simply looking or talking to other people.

Generating and developing new ideas based on observations gained during the inspiration process is called which of the following?

How will the apps created by IDEO help the Ford Company?

Why should design thinkers "fail early to succeed sooner"?

What is the best description of convergent thinking?

Why is it important to consider only one idea at a time during a brainstorming session?

What did Shimano do when sales of the coaster bicycle flattened?

How does inspiration start?

In the AEIOU model, what is meant by users??

What method was used by IDEO to investigate the patient experience in the emergency room?

The ability to observe cannot be improved with techniques or practice.

What is the "golden rule" of interviewing?

Interviews should have open-ended questions.Which of the following represents an open-ended question?

What might have been the design challenge in IDEO's design of Shimano's bicycle?

Under the dimensions of observation, what is meant by space?

Why is empathy important in design thinking?

Which of the following is true of observation?

The starting point of design thinking is which of the following?

During the implementation phase, ideas generated though the ideation process are transformed into concrete ______.

What should be included as an introduction to an interview?

Entrepreneurship: a Global Social Movement

Practicing Entrepreneurship

Developing an Entrepreneurial Mindset

Supporting Social Entrepreneurship

Generating New Ideas

Testing and Experimenting in Markets

Building Business Models

Planning for Entrepreneurs

Creating Revenue Models

Learning From Failure

Bootstrapping for Resources

Financing for Startups

Developing Networks

Navigating Legal and Ip Issues

Marketing and Pitching Your Idea

Financial Statements and Projections for Startups

the Pitch Deck

Filters