Question 1

When the CEO of IDEO, Tim Brown, says "How Might We?" what is the significance of We?

Accepted Answer

A) We encourages collaboration. 
B) We is a polite way of asking for help. 
C) We suggests that everyone is expected to provide input. 
D) We means that the speaker does not have the answer. 
A) We encourages collaboration. 
B) We is a polite way of asking for help. 
C) We suggests that everyone is expected to provide input. 
D) We means that the speaker does not have the answer.

Question 2

A small and diverse group meets to brainstorm ways that they can raise money for a new theater group.In what type of thinking is the group engaged?

Accepted Answer

A) inspirational thinking 
B) convergent thinking 
C) divergent thinking 
D) guided thinking 
A) inspirational thinking 
B) convergent thinking 
C) divergent thinking 
D) guided thinking

Question 3

What is the biggest obstacle to design thinking?

Accepted Answer

A) lack of knowledge 
B) inexperience 
C) fear of failure 
D) lack of financial resources 
A) lack of knowledge 
B) inexperience 
C) fear of failure 
D) lack of financial resources

Question 4

Under the dimensions of observation, what is meant by goal?

Accepted Answer

A) a set of related activities that people carry out 
B) the sequencing of events 
C) the set of related activities that someone carries out 
D) what the person is trying to accomplish 
A) a set of related activities that people carry out 
B) the sequencing of events 
C) the set of related activities that someone carries out 
D) what the person is trying to accomplish

Question 5

In a brainstorming session, the lead moderator asks groups to suggest ideas that follow four key guidelines of design.What is the issue in these guidelines?

Accepted Answer

A) They may reduce the number of ideas generated. 
B) The guidelines will help generate better ideas. 
C) The guidelines will increase the number of ideas generated. 
D) The guidelines will help spark creative and viable ideas. 
A) They may reduce the number of ideas generated. 
B) The guidelines will help generate better ideas. 
C) The guidelines will increase the number of ideas generated. 
D) The guidelines will help spark creative and viable ideas.

Question 6

In addition to understanding how people do things, empathy helps you understand ______.

Accepted Answer

A) people's emotions 
B) the way people buy and use your products and services 
C) why people do things, the way they feel 
D) the entire buying process 
A) people's emotions 
B) the way people buy and use your products and services 
C) why people do things, the way they feel 
D) the entire buying process

Question 7

Describe five open-ended questions that you could use to explore why people procrastinate paying their taxes.

Accepted Answer

Answers will vary.However, all answers s

Question 8

Select an activity that is new or that you do all the time.Use the AEIOU model to record your observations.

Accepted Answer

Answers will vary but should use the mod

Question 9

Illustrate how you would ensure that a brainstorming session is successful.

Accepted Answer

Start with a good design challenge quest

Question 10

According to the description of Haupt and Alstin's process, what source did they enlist to design the new safety product?

Accepted Answer

A) safety engineers 
B) helmet manufacturers 
C) professional cyclists 
D) their college professors 
A) safety engineers 
B) helmet manufacturers 
C) professional cyclists 
D) their college professors

Question 11

Explain why design thinking is important to the entrepreneur.

Accepted Answer

Today's business environments are comple

Question 12

The idea of a coasting bicycle was produced in which stage of the design-thinking process?

Accepted Answer

A) diversification 
B) implementation 
C) ideation 
D) inspiration 
A) diversification 
B) implementation 
C) ideation 
D) inspiration

Question 13

Which of the following would NOT be considered a requirement in IDEO's brainstorming?

Accepted Answer

A) Stay focused on the topic. 
B) Encourage wild ideas. 
C) Hold back judgement. 
D) Eliminate ideas that would not work. 
A) Stay focused on the topic. 
B) Encourage wild ideas. 
C) Hold back judgement. 
D) Eliminate ideas that would not work.

Question 14

How are ideas tested in the implementation stage?

Accepted Answer

A) through a second round of brainstorming 
B) through low-cost prototypes 
C) by designing the final product 
D) by producing products and having the customer use them 
A) through a second round of brainstorming 
B) through low-cost prototypes 
C) by designing the final product 
D) by producing products and having the customer use them

Question 15

In order to discover how to improve his teaching techniques, Professor Kaine observes his students as they explore their online learning site, noting what resources are used and how they interact with one another as they study.He asks questions that explore the reasoning behind their approaches.What phase of the design process in professor Kaine using?

Accepted Answer

A) feasibility thinking 
B) empathy 
C) needs assessment 
D) problem recognition 
A) feasibility thinking 
B) empathy 
C) needs assessment 
D) problem recognition

Question 16

Describe how one can "step into the shoes" of another in order to empathize.

Accepted Answer

The important part of empathy is to unde

Question 17

Desirability in design thinking refers to which of the following concepts?

Accepted Answer

A) your ability to make the product appealing to the target market 
B) People are looking for your product or service. 
C) It gives people what they need. 
D) The idea is viable. 
A) your ability to make the product appealing to the target market 
B) People are looking for your product or service. 
C) It gives people what they need. 
D) The idea is viable.

Question 18

An insight is ______.

Accepted Answer

A) a new idea for a product or service 
B) the combined force of all information gathered from observation and interviews 
C) an interpretation of an observation that provides new understanding 
D) a complete knowledge of the observed persons' actions in a particular situation 
A) a new idea for a product or service 
B) the combined force of all information gathered from observation and interviews 
C) an interpretation of an observation that provides new understanding 
D) a complete knowledge of the observed persons' actions in a particular situation

Question 19

In the case study, Haupt and Alstin began their design process by doing which of the following?

Accepted Answer

A) designing an unusual safety helmet 
B) by finding out why the conventional product was not used 
C) by improving a currently existing helmet 
D) by studying current trends in the safety industry 
A) designing an unusual safety helmet 
B) by finding out why the conventional product was not used 
C) by improving a currently existing helmet 
D) by studying current trends in the safety industry

Question 20

When the CEO of IDEO, Tim Brown, says "How Might We?" what is the significance of might?

Accepted Answer

A) Might assumes an attitude of power. 
B) Might invites people to suggests ideas without wondering if they will work. 
C) Might assumes that all answers are workable. 
D) Might assumes some editing of ideas. 
A) Might assumes an attitude of power. 
B) Might invites people to suggests ideas without wondering if they will work. 
C) Might assumes that all answers are workable. 
D) Might assumes some editing of ideas.

When the CEO of IDEO, Tim Brown, says "How Might We?" what is the significance of We?

A small and diverse group meets to brainstorm ways that they can raise money for a new theater group.In what type of thinking is the group engaged?

What is the biggest obstacle to design thinking?

Under the dimensions of observation, what is meant by goal?

In a brainstorming session, the lead moderator asks groups to suggest ideas that follow four key guidelines of design.What is the issue in these guidelines?

In addition to understanding how people do things, empathy helps you understand ______.

Describe five open-ended questions that you could use to explore why people procrastinate paying their taxes.

Select an activity that is new or that you do all the time.Use the AEIOU model to record your observations.

Illustrate how you would ensure that a brainstorming session is successful.

According to the description of Haupt and Alstin's process, what source did they enlist to design the new safety product?

Explain why design thinking is important to the entrepreneur.

The idea of a coasting bicycle was produced in which stage of the design-thinking process?

Which of the following would NOT be considered a requirement in IDEO's brainstorming?

How are ideas tested in the implementation stage?

Describe how one can "step into the shoes" of another in order to empathize.

Desirability in design thinking refers to which of the following concepts?

An insight is ______.

In the case study, Haupt and Alstin began their design process by doing which of the following?

When the CEO of IDEO, Tim Brown, says "How Might We?" what is the significance of might?

Entrepreneurship: a Global Social Movement

Practicing Entrepreneurship

Developing an Entrepreneurial Mindset

Supporting Social Entrepreneurship

Generating New Ideas

Testing and Experimenting in Markets

Building Business Models

Planning for Entrepreneurs

Creating Revenue Models

Learning From Failure

Bootstrapping for Resources

Financing for Startups

Developing Networks

Navigating Legal and Ip Issues

Marketing and Pitching Your Idea

Financial Statements and Projections for Startups

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Exam 6: Using Design Thinking

When the CEO of IDEO, Tim Brown, says "How Might We?" what is the significance of We?

A small and diverse group meets to brainstorm ways that they can raise money for a new theater group.In what type of thinking is the group engaged?

What is the biggest obstacle to design thinking?

Under the dimensions of observation, what is meant by goal?

In a brainstorming session, the lead moderator asks groups to suggest ideas that follow four key guidelines of design.What is the issue in these guidelines?

In addition to understanding how people do things, empathy helps you understand ______.

Describe five open-ended questions that you could use to explore why people procrastinate paying their taxes.

Select an activity that is new or that you do all the time.Use the AEIOU model to record your observations.

Illustrate how you would ensure that a brainstorming session is successful.

According to the description of Haupt and Alstin's process, what source did they enlist to design the new safety product?

Explain why design thinking is important to the entrepreneur.

The idea of a coasting bicycle was produced in which stage of the design-thinking process?

Which of the following would NOT be considered a requirement in IDEO's brainstorming?

How are ideas tested in the implementation stage?

Describe how one can "step into the shoes" of another in order to empathize.

Desirability in design thinking refers to which of the following concepts?

An insight is ______.

In the case study, Haupt and Alstin began their design process by doing which of the following?

When the CEO of IDEO, Tim Brown, says "How Might We?" what is the significance of might?

Entrepreneurship: a Global Social Movement

Practicing Entrepreneurship

Developing an Entrepreneurial Mindset

Supporting Social Entrepreneurship

Generating New Ideas

Testing and Experimenting in Markets

Building Business Models

Planning for Entrepreneurs

Creating Revenue Models

Learning From Failure

Bootstrapping for Resources

Financing for Startups

Developing Networks

Navigating Legal and Ip Issues

Marketing and Pitching Your Idea

Financial Statements and Projections for Startups

the Pitch Deck

Filters