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What Did Shimano Do When Sales of the Coaster Bicycle

Question 67

Multiple Choice

What did Shimano do when sales of the coaster bicycle flattened?


A) They abandoned the product concept.
B) They started the implementation phase again.
C) They started a new round of inspiration, ideation, and implementation around the key product weaknesses.
D) They started a new round of inspiration, ideation, and implementation on the original design challenge.

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