Exam 16: Consumer and Marketing Misbehavior

Deontological evaluations focus on the consequences of behaviors and the individual's assessment of those consequences.

Teleological evaluations focus on how people accomplish their goals.

In the context of products liability, with strict liability, an injured consumer would have to show that the firm could foresee a potential injury that might occur and then decided not to act on that knowledge.

Consumers tend to view the act of illegal downloading as less morally ethical and socially acceptable when the motivation for the act is primarily based on hedonic value than when it is based on utilitarian value.

Clark, a university student, pays off his student loan by working part-time. He wants to buy the latest model of a particular cell phone in the market. However, he is unable to afford the phone because of his student loan dues. So, he buys the phone at a throwaway price from the black market. Which of the following is most likely the motivation for Clark's misbehavior?

Salutary products offer high hedonic value, but low utilitarian value.

In the context of motivations of consumer misbehavior, differential association explains why:

Products that provide hedonic value to consumers but may be harmful in the long run are known as _____.

The marketing technique in which consumers are completely unaware that they are being marketed to is called _____.

Strategic initiatives of a firm include strategically engaging in socially responsible activities in order to increase the value of the firm.

_____ refer to societal and professional standards of right and fair practices that are expected of marketing managers as they develop and implement marketing strategies.

Briefly explain price gouging.

Which of the following is an example of a consumer problem behavior?

Henry buys a shirt and wears it to a party. His friends tell him that the shirt does not suit him. Henry considers returning the shirt for a refund but is unsure. He asks himself if returning the product after use is right. In this scenario, which of the following types of ethical evaluation is Henry involved in?

_____ is the act of planning the premature discontinuance of product models that perform adequately.

Consumer misbehavior and consumer problem behavior are synonymous and can be used interchangeably.

What is corporate social responsibility (CSR)? Describe the ways in which companies can be socially responsible.

In the United States, which are the organizations responsible for regulating marketing activities?

Purchasing and using a product before returning it for a refund is a practice known as _____.

Which of the following types of ethical evaluations focuses on specific actions?