Exam 16: Consumer and Marketing Misbehavior

Anne is a 24-year-old lady who just got a divorce. She frequently goes on shopping sprees to divert her thoughts. She feels the need to buy new products and experiences a sense of pleasure when she uses them. Anne claims that it helps her cope with her current emotional state. In the context of consumer problem behavior, which of the following does Anne demonstrate?

The foot-in-the-door selling technique is based on _____.

Consumers who engage in retail borrowing decrease product costs.

The practice of managing and intentionally setting discontinue dates for products is known as price gouging.

Yin invited her friend Nina home for tea. While Yin was serving tea, Nina noticed that she was pouring it in such a way that the spout of the teapot was not pointed directly at Nina. Yin did this because the act of pointing the spout of a teapot at the person being served is considered impolite in her culture. Nina believes that it is a good gesture and it makes a guest feel respected. In the context of components of moral beliefs, which of the following does Nina's acceptability of Yin's behavior demonstrate?

List any seven ways to improve marketing ethics.

Theodore Levitt's article "Marketing Myopia" brought about a new perspective that argued that businesses should define themselves in terms of the products that they make rather than in terms of the consumer needs they satisfy.

Compulsive shoppers tend to focus on the mental highs associated with "the hunt," whereas compulsive buyers feel the need to buy.

Taking nude photos of oneself and sending them to another person via cell phone is called _____.

Lisa met with an accident while driving her brand new car. She was heavily bruised and sustained a fracture. The impact of the accident was huge because the airbag in the car failed to deploy. Lisa filed a lawsuit against the car manufacturer and got $10 million for her medical care and damages incurred. In this scenario, the car manufacturer paid Lisa _____.

In consumer behavior, _____ refer to convictions about the perceived ethicality of behaviors.

Identify a consumer problem behavior.

Briefly explain planned obsolescence.

Public criticism of marketing strategies tends to be most intense when a marketer targets vulnerable consumer groups with harmful products.

NeoGen Cell Phones had introduced a sleek cell phone two years ago. After gaining immense profit from this model, the company decides to discontinue the model and introduce a better version. However, many customers express their dissatisfaction over the decision of NeoGen as it is very user friendly. In this scenario, NeoGen Cell Phones's decision demonstrates _____.

The Consumer Bill of Rights includes the right to:

The "I'm working for you!" selling technique relies on _____.

Morals are personal standards and beliefs that are used to guide individual action.

Gerald buys a new beard trimmer. However, once he starts using it, he finds out that the trimmer has no settings to adjust the length of beard he wants to trim. Unsatisfied with the product, he considers returning it. Gerald decides that he would return the trimmer and buy another one that suits his requirement. In this scenario, which of the following types of ethical evaluation does Gerald demonstrate?

Which of the following is an example of consumer misbehavior?