Question 1

According to the expectancy/disconfirmation theory, when performance perceptions are more beneficial than what was expected, _____ occurs.

Accepted Answer

A)  positive disconfirmation 
B)  negative disconfirmation 
C)  negative expectation 
D)  positive expectation 
A)  positive disconfirmation 
B)  negative disconfirmation 
C)  negative expectation 
D)  positive expectation A

Question 2

Which of the following is a fundamental emotion evoked by positive, anticipatory appraisals that signal uncertainty about a positive outcome?

Accepted Answer

A)  Surprise 
B)  Pride 
C)  Hope 
D)  Confusion 
A)  Surprise 
B)  Pride 
C)  Hope 
D)  Confusion C

Question 3

An inequitable exchange can occur when a consumer believes that he or she has been taken advantage of by a company or when another customer has been treated more favorably.

Accepted Answer

A) True 
 B)False  True

Question 4

Automobiles and furniture are examples of _____.

Accepted Answer

A)  durable goods 
B)  convenience goods 
C)  perishable goods 
D)  public goods 
A)  durable goods 
B)  convenience goods 
C)  perishable goods 
D)  public goods

Question 5

The process through which cultural ideals or values are transferred to products and then to consumers is known as _____.

Accepted Answer

A)  consumption frequency 
B)  cognitive transference 
C)  meaning transference 
D)  distributive fairness 
A)  consumption frequency 
B)  cognitive transference 
C)  meaning transference 
D)  distributive fairness

Question 6

The locus element of the attribution theory involves judgments of whether the outcome was controllable or not.

Accepted Answer

A) True 
 B)False

Question 7

Unlike nondurable goods, durable goods are:

Accepted Answer

A)  consumed quickly. 
B)  consumed more frequently. 
C)  bought at a higher cost. 
D)  easily perishable. 
A)  consumed quickly. 
B)  consumed more frequently. 
C)  bought at a higher cost. 
D)  easily perishable.

Question 8

Which of the following affects consumption outcomes prior to consumption?

Accepted Answer

A)  Satisfaction 
B)  Evaluation 
C)  Experience 
D)  Anticipation 
A)  Satisfaction 
B)  Evaluation 
C)  Experience 
D)  Anticipation

Question 9

Soft drinks and facial tissues are examples of _____.

Accepted Answer

A)  public goods 
B)  nondurable goods 
C)  luxury goods 
D)  enduring goods 
A)  public goods 
B)  nondurable goods 
C)  luxury goods 
D)  enduring goods

Question 10

Which of the following reflects the expectations a consumer forms regarding what he or she thinks should or ought to happen given the level of work that he or she has put into the experience?

Accepted Answer

A)  Predictive Expectations 
B)  Normative Expectations 
C)  Ideal Expectations 
D)  Equitable Expectations 
A)  Predictive Expectations 
B)  Normative Expectations 
C)  Ideal Expectations 
D)  Equitable Expectations

Question 11

Which of the following is a difference between durable and nondurable goods?

Accepted Answer

A)  Unlike durable goods, nondurable goods are expensive. 
B)  Unlike durable goods, nondurable goods are long-lasting. 
C)  Unlike durable goods, nondurable goods do not pose major problems if they do not perform well. 
D)  Unlike durable goods, nondurable goods do not include consumptions such as services and experiences. 
A)  Unlike durable goods, nondurable goods are expensive. 
B)  Unlike durable goods, nondurable goods are long-lasting. 
C)  Unlike durable goods, nondurable goods do not pose major problems if they do not perform well. 
D)  Unlike durable goods, nondurable goods do not include consumptions such as services and experiences.

Question 12

Which of the following elements in the attribution theory refers to the likelihood that an event will occur again in the future?

Accepted Answer

A)  Locus 
B)  Stability 
C)  Control 
D)  Bias 
A)  Locus 
B)  Stability 
C)  Control 
D)  Bias

Question 13

Nondurable goods are consumed over a long duration.

Accepted Answer

A) True 
 B)False

Question 14

Goods that are typically inexpensive and consumed quickly are known as _____.

Accepted Answer

A)  durable goods 
B)  nondurable goods 
C)  enduring goods 
D)  sustainable goods 
A)  durable goods 
B)  nondurable goods 
C)  enduring goods 
D)  sustainable goods

Question 15

Which of the following is true of consumer satisfaction?

Accepted Answer

A)  It is often the result of cognitive dissonance. 
B)  It results from affective rather than cognitive processes. 
C)  It is a post-consumption phenomenon. 
D)  It creates strong behavioral motivations. 
A)  It is often the result of cognitive dissonance. 
B)  It results from affective rather than cognitive processes. 
C)  It is a post-consumption phenomenon. 
D)  It creates strong behavioral motivations.

Question 16

_____ are what a consumer really wants to happen during an experience if everything was perfect.

Accepted Answer

A)  Equitable expectations 
B)  Ideal expectations 
C)  Predictive expectations 
D)  Normative expectations 
A)  Equitable expectations 
B)  Ideal expectations 
C)  Predictive expectations 
D)  Normative expectations

Question 17

With low involvement, high expectations will be associated directly with increased dissatisfaction and low expectations will be associated directly with increased satisfaction.

Accepted Answer

A) True 
 B)False

Question 18

The confirmatory bias works in conjunction with self-perception theory.

Accepted Answer

A) True 
 B)False

Question 19

_____ states that consumers are motivated to act in accordance with their attitudes and behaviors.

Accepted Answer

A)  Attribution theory 
B)  Self-perception theory 
C)  Equity theory 
D)  Social-cognitive theory 
A)  Attribution theory 
B)  Self-perception theory 
C)  Equity theory 
D)  Social-cognitive theory

Question 20

Kate is a 45-year-old kindergarten teacher. She is single and likes to spend most of her salary on shopping. Which of the following, if true, would make Kate a packrat?

Accepted Answer

A)  Kate experiences cognitive dissonance after most of her purchases. 
B)  Kate easily gets bored of new things and gets rid of them at the first opportunity. 
C)  Kate goes overboard with her philanthropic activities and tends to give away her possessions in charities. 
D)  Kate develops an emotional bond with her possessions and is unable to discard them. 
A)  Kate experiences cognitive dissonance after most of her purchases. 
B)  Kate easily gets bored of new things and gets rid of them at the first opportunity. 
C)  Kate goes overboard with her philanthropic activities and tends to give away her possessions in charities. 
D)  Kate develops an emotional bond with her possessions and is unable to discard them.

According to the expectancy/disconfirmation theory, when performance perceptions are more beneficial than what was expected, _____ occurs.

Which of the following is a fundamental emotion evoked by positive, anticipatory appraisals that signal uncertainty about a positive outcome?

An inequitable exchange can occur when a consumer believes that he or she has been taken advantage of by a company or when another customer has been treated more favorably.

Automobiles and furniture are examples of _____.

The process through which cultural ideals or values are transferred to products and then to consumers is known as _____.

The locus element of the attribution theory involves judgments of whether the outcome was controllable or not.

Unlike nondurable goods, durable goods are:

Which of the following affects consumption outcomes prior to consumption?

Soft drinks and facial tissues are examples of _____.

Which of the following reflects the expectations a consumer forms regarding what he or she thinks should or ought to happen given the level of work that he or she has put into the experience?

Which of the following is a difference between durable and nondurable goods?

Which of the following elements in the attribution theory refers to the likelihood that an event will occur again in the future?

Nondurable goods are consumed over a long duration.

Goods that are typically inexpensive and consumed quickly are known as _____.

Which of the following is true of consumer satisfaction?

_____ are what a consumer really wants to happen during an experience if everything was perfect.

With low involvement, high expectations will be associated directly with increased dissatisfaction and low expectations will be associated directly with increased satisfaction.

The confirmatory bias works in conjunction with self-perception theory.

_____ states that consumers are motivated to act in accordance with their attitudes and behaviors.

Kate is a 45-year-old kindergarten teacher. She is single and likes to spend most of her salary on shopping. Which of the following, if true, would make Kate a packrat?

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 14: Consumption to Satisfaction

According to the expectancy/disconfirmation theory, when performance perceptions are more beneficial than what was expected, _____ occurs.

Which of the following is a fundamental emotion evoked by positive, anticipatory appraisals that signal uncertainty about a positive outcome?

An inequitable exchange can occur when a consumer believes that he or she has been taken advantage of by a company or when another customer has been treated more favorably.

Automobiles and furniture are examples of _____.

The process through which cultural ideals or values are transferred to products and then to consumers is known as _____.

The locus element of the attribution theory involves judgments of whether the outcome was controllable or not.

Unlike nondurable goods, durable goods are:

Which of the following affects consumption outcomes prior to consumption?

Soft drinks and facial tissues are examples of _____.

Which of the following reflects the expectations a consumer forms regarding what he or she thinks should or ought to happen given the level of work that he or she has put into the experience?

Which of the following is a difference between durable and nondurable goods?

Which of the following elements in the attribution theory refers to the likelihood that an event will occur again in the future?

Nondurable goods are consumed over a long duration.

Goods that are typically inexpensive and consumed quickly are known as _____.

Which of the following is true of consumer satisfaction?

_____ are what a consumer really wants to happen during an experience if everything was perfect.

With low involvement, high expectations will be associated directly with increased dissatisfaction and low expectations will be associated directly with increased satisfaction.

The confirmatory bias works in conjunction with self-perception theory.

_____ states that consumers are motivated to act in accordance with their attitudes and behaviors.

Kate is a 45-year-old kindergarten teacher. She is single and likes to spend most of her salary on shopping. Which of the following, if true, would make Kate a packrat?

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters