Exam 11: Consumers in Situations

Epistemic shopping includes activities oriented toward a specific, intended purchase or purchases.

A consumer is less likely to make a purchase when he is outshopping.

A fearful consumer tends to buy less and enjoy the experience less.

Airing commercials for sleep medication during late night hours is an example of _____.

Diane buys most of her day-to-day household provisions from a local supermarket. During one of her visits to the store, she found it unusually crowded. She did not want to wait in the long checkout queue, so she decided to go to another store. Diane's decision is a result of a(n) _____.

Temporal factors include situational influences related to economic resources, orientation, mood, and other emotional perceptions such as fear.

What are situational influences, and how do they influence a consumer's perception of value?

In the context of consumer behavior, food items are susceptible to seasonal influence.

_____ is the overall subjective worth of a shopping activity considering all associated costs and benefits.

Jean often accompanies her friends on shopping trips. While shopping, she cannot resist the temptation to buy products on sale and ends up spending a lot more than her planned budget. Based on the given information, we can conclude that Jean is a(n) _____.

Situational influences are enduring characteristics of either a particular consumer or a product or brand.

Eva usually makes a grocery list before going for grocery shopping. While shopping last weekend, she happened to notice toothbrushes in the checkout display. The display reminded her that it was almost time to change her brush. She decided to buy a toothbrush, though it was not on her shopping list. In the given scenario, the purchase of the toothbrush is an example of _____.

Increasing the number and visibility of security personnel can induce fear in consumers because too many security personnel make consumers nervous.

Unlike impulsive consumer behavior, compulsive consumer behavior:

_____ refers to a buyer's inclination to obstruct external or circumstantial influences from interfering with his or her shopping choices.

_____ represents the worth obtained because some shopping task or job is completed successfully.

Which of the following is true of unplanned shopping?

Marian is a single mother with two children. She is often busy during weekends, so she tries to squeeze in time for grocery shopping during the week. She usually picks up staples such as bread, eggs, and milk on her way back from work. Marian's shopping for groceries and other staples is an example of _____.

The term _____ refers to the physical environment in which consumer services are performed.

Consumers' value perceptions remain more or less the same during an entire year.