Exam 11: Consumers in Situations

Time pressure can switch a consumer's orientation from hedonic to utilitarian.

The products of Kyra, a retail chain store, are targeted toward working women. The store offers trendy clothing and accessories. Every Kyra store is designed in a distinctive style to project a unique impression. Kyra's goal is to create an emotionally rewarding experience for women and to provide high hedonic shopping value. The positioning of Kyra stores emphasizes the _____ of shopping.

_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.

The impact of color and sound in the virtual shopping world is very different from that in bricks-and-mortar shopping environments.

Consumers who perceive a product in a predominantly red and orange background tend to think the product is of higher quality.

_____ refers to the retail positioning that emphasizes tangible things like a wide selection of goods, low prices, guarantees, and knowledgeable employees.

In consumer behavior (CB), the term _____ refers to the emotional nature of an environment or to the feelings created by the total aura of physical attributes that comprise the physical environment.

Which of the following elements is most likely to influence the functional quality of a shopping environment?

For task-oriented shoppers, aesthetics of a website are more important than ease of navigation.

Incongruent music lowers consumers' quality perceptions.

Betsy hates shopping for groceries. Therefore, after finishing grocery shopping every Saturday, she feels glad as she does not have to shop for groceries anymore for the rest of the week. Betsy most likely receives _____ from grocery shopping.

Outshopping is often motivated simply by the desire for the experience.

Maintaining an uncrowded, open entrance can enhance value by making consumers feel safer.

The presence of background music enhances service quality perceptions relative to an environment with no background music.

Consumers with a low capacity to self-regulate their behavior are referred to as _____.

Nevaeh, the owner of a luxury clothing store, keeps reed diffusers dipped in a mild citrus fragrance all across her store. She feels that the subtle fragrance helps the shoppers relax, uplifts their mood, and improves their shopping experience. In the given scenario, Nevaeh is trying to appeal to the _____ of the shoppers.

Impulsive shopping activities are associated with:

The term _____ refers to the retail positioning that emphasizes a unique environment, exciting décor, friendly employees, and the feelings experienced in a retail place.

The way a store is defined in the mind of a shopper based on the combination of functional and affective qualities is known as _____.

Images placed in the background of a website can produce active thoughts when consumer knowledge is low.