Question 1

Briefly discuss the importance of body language in nonverbal communication.

Accepted Answer

Answers will vary. Body language refers

Question 2

Which of the following is true of traditions?

Accepted Answer

A)  They are followed by cultures for centuries, and they do not change. 
B)  They undergo rigorous modification in restrained cultures. 
C)  They eventually become embedded in culture and become relatively stable. 
D)  They are the social schemata that help people organize knowledge about other people. 
A)  They are followed by cultures for centuries, and they do not change. 
B)  They undergo rigorous modification in restrained cultures. 
C)  They eventually become embedded in culture and become relatively stable. 
D)  They are the social schemata that help people organize knowledge about other people.

Question 3

An influx of nonnative media can influence the rate of acculturation.

Accepted Answer

A) True 
 B)False

Question 4

Nations that are high in uncertainty avoidance will be quicker to adopt product or react to novel price promotions.

Accepted Answer

A) True 
 B)False

Question 5

Verbal communication proves to be difficult even within a single language because:

Accepted Answer

A)  every language has several dialects. 
B)  every language does not have metric equivalences. 
C)  every language has translational equivalences. 
D)  some languages do not use body language to convey messages. 
A)  every language has several dialects. 
B)  every language does not have metric equivalences. 
C)  every language has translational equivalences. 
D)  some languages do not use body language to convey messages.

Question 6

Which of the following is a BRIC country?

Accepted Answer

A)  Belgium 
B)  Ireland 
C)  Russia 
D)  Canada 
A)  Belgium 
B)  Ireland 
C)  Russia 
D)  Canada

Question 7

Which of the following statements is true in the context of Chindia?

Accepted Answer

A)  Chindian consumers are stepping up to some luxuries that would have been out of their reach previously. 
B)  Chindian economy is characterized by rapidly shrinking middle class because of the rise in job opportunities. 
C)  Despite the growing economy, luxuries remain out of the reach of Chindian middle class. 
D)  The Chindian market is preferred by marketers because of the ecological factors of the region. 
A)  Chindian consumers are stepping up to some luxuries that would have been out of their reach previously. 
B)  Chindian economy is characterized by rapidly shrinking middle class because of the rise in job opportunities. 
C)  Despite the growing economy, luxuries remain out of the reach of Chindian middle class. 
D)  The Chindian market is preferred by marketers because of the ecological factors of the region.

Question 8

Nonverbal communication cues have universally accepted standard meanings that are independent of their cultural contexts.

Accepted Answer

A) True 
 B)False

Question 9

YouSparkle, a cosmetics company, is planning to expand its business to South America and the Middle East. Their range of makeup is waterproof. The advertisement to be aired in Brazil depicts models on a beach to demonstrate the waterproof property of the makeup. However, in the advertisement for the Middle East, the company plans to promote their cosmetics as sweat proof using modestly dressed models. This difference in the advertisements for the two distinct cultures is an example of _____.

Accepted Answer

A)  glocalization 
B)  translational equivalence 
C)  guanxi 
D)  indulgence-restraint 
A)  glocalization 
B)  translational equivalence 
C)  guanxi 
D)  indulgence-restraint

Question 10

In the masculinity dimension of core societal value (CSV), femininity refers to the prominence of women in society.

Accepted Answer

A) True 
 B)False

Question 11

In the country of Midland, business negotiations focus primarily on immediate profits and quick temporary solutions. This trend best reflects the characteristics of cultures low in _____.

Accepted Answer

A)  power distance 
B)  masculinity 
C)  long-term orientation 
D)  uncertainty avoidance 
A)  power distance 
B)  masculinity 
C)  long-term orientation 
D)  uncertainty avoidance

Question 12

In some cultures, commercial exploitation of natural resources is a breach of cultural norms and may cause severe disapproval of the community. This is an example of _____.

Accepted Answer

A)  xenocentrism 
B)  ethnocentrism 
C)  cultural sanction 
D)  cultural bias 
A)  xenocentrism 
B)  ethnocentrism 
C)  cultural sanction 
D)  cultural bias

Question 13

Briefly explain modeling in the context of the quartet of institutions.

Accepted Answer

Answers will vary. Modeling is an import

Question 14

In low-power-distance nations, marketing messages that make use of authority appeals are very effective in facilitating positive consumer response.

Accepted Answer

A) True 
 B)False

Question 15

A _____ refers to the penalties associated with performing a nongratifying or culturally inconsistent behavior.

Accepted Answer

A)  renquing 
B)  cultural norm 
C)  guanxi 
D)  cultural sanction 
A)  renquing 
B)  cultural norm 
C)  guanxi 
D)  cultural sanction

Question 16

In societies with a high long-term orientation, consumers tend to be spendthrift and indolent.

Accepted Answer

A) True 
 B)False

Question 17

International advertisements that make use of Globish slogans emphasize the correct use of English grammar.

Accepted Answer

A) True 
 B)False

Question 18

Consumption activities associated with a given role tend to be universal across cultures.

Accepted Answer

A) True 
 B)False

Question 19

Cultural distance (CD) is independent of geographical distance between countries.

Accepted Answer

A) True 
 B)False

Question 20

Translation-back translation is a way to try to produce translational equivalence.

Accepted Answer

A) True 
 B)False

Briefly discuss the importance of body language in nonverbal communication.

Which of the following is true of traditions?

An influx of nonnative media can influence the rate of acculturation.

Nations that are high in uncertainty avoidance will be quicker to adopt product or react to novel price promotions.

Verbal communication proves to be difficult even within a single language because:

Which of the following is a BRIC country?

Which of the following statements is true in the context of Chindia?

Nonverbal communication cues have universally accepted standard meanings that are independent of their cultural contexts.

In the masculinity dimension of core societal value (CSV), femininity refers to the prominence of women in society.

In the country of Midland, business negotiations focus primarily on immediate profits and quick temporary solutions. This trend best reflects the characteristics of cultures low in _____.

In some cultures, commercial exploitation of natural resources is a breach of cultural norms and may cause severe disapproval of the community. This is an example of _____.

Briefly explain modeling in the context of the quartet of institutions.

In low-power-distance nations, marketing messages that make use of authority appeals are very effective in facilitating positive consumer response.

A _____ refers to the penalties associated with performing a nongratifying or culturally inconsistent behavior.

In societies with a high long-term orientation, consumers tend to be spendthrift and indolent.

International advertisements that make use of Globish slogans emphasize the correct use of English grammar.

Consumption activities associated with a given role tend to be universal across cultures.

Cultural distance (CD) is independent of geographical distance between countries.

Translation-back translation is a way to try to produce translational equivalence.

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 9: Consumer Culture

Briefly discuss the importance of body language in nonverbal communication.

Which of the following is true of traditions?

An influx of nonnative media can influence the rate of acculturation.

Nations that are high in uncertainty avoidance will be quicker to adopt product or react to novel price promotions.

Verbal communication proves to be difficult even within a single language because:

Which of the following is a BRIC country?

Which of the following statements is true in the context of Chindia?

Nonverbal communication cues have universally accepted standard meanings that are independent of their cultural contexts.

In the masculinity dimension of core societal value (CSV), femininity refers to the prominence of women in society.

In the country of Midland, business negotiations focus primarily on immediate profits and quick temporary solutions. This trend best reflects the characteristics of cultures low in _____.

In some cultures, commercial exploitation of natural resources is a breach of cultural norms and may cause severe disapproval of the community. This is an example of _____.

Briefly explain modeling in the context of the quartet of institutions.

In low-power-distance nations, marketing messages that make use of authority appeals are very effective in facilitating positive consumer response.

A _____ refers to the penalties associated with performing a nongratifying or culturally inconsistent behavior.

In societies with a high long-term orientation, consumers tend to be spendthrift and indolent.

International advertisements that make use of Globish slogans emphasize the correct use of English grammar.

Consumption activities associated with a given role tend to be universal across cultures.

Cultural distance (CD) is independent of geographical distance between countries.

Translation-back translation is a way to try to produce translational equivalence.

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters