Question 1

_____ are the specific expectations that are associated with each type of person.

Accepted Answer

A)  Role expectations 
B)  Rational expectations 
C)  Cultural sanctions 
D)  Complementarities 
A)  Role expectations 
B)  Rational expectations 
C)  Cultural sanctions 
D)  Complementarities

Question 2

_____ is a belief among consumers that their ethnic group is superior to others and that the products that come from their native land are superior to other products.

Accepted Answer

A)  Consumer ethnocentrism 
B)  Consumer xenophilia 
C)  Consumer hedonism 
D)  Consumer affect 
A)  Consumer ethnocentrism 
B)  Consumer xenophilia 
C)  Consumer hedonism 
D)  Consumer affect

Question 3

Explain the concept of glocalization with an example.

Accepted Answer

Answers will vary. The term glocalizatio

Question 4

Mei's parents are first-generation Chinese immigrants in the United States. Unlike Mei, her parents never learned English and always preferred products made in China. Mei's parents are most likely to have a strong _____.

Accepted Answer

A)  indulgence-restraint 
B)  individualistic orientation 
C)  ethnic identification 
D)  consumer xenocentrism 
A)  indulgence-restraint 
B)  individualistic orientation 
C)  ethnic identification 
D)  consumer xenocentrism

Question 5

Which of the following statements is true about the uncertainty-avoidance trait?

Accepted Answer

A)  Consumers with low uncertainty avoidance are more likely to have a higher degree of implicit trust. 
B)  Consumers with low uncertainty avoidance demand greater amounts of product information and explanation. 
C)  Consumers with high uncertainty avoidance are slower in buying products that are perceived to be scarce. 
D)  Consumers with high uncertainty avoidance will be faster in adopting product innovations. 
A)  Consumers with low uncertainty avoidance are more likely to have a higher degree of implicit trust. 
B)  Consumers with low uncertainty avoidance demand greater amounts of product information and explanation. 
C)  Consumers with high uncertainty avoidance are slower in buying products that are perceived to be scarce. 
D)  Consumers with high uncertainty avoidance will be faster in adopting product innovations.

Question 6

Discuss the impact of media on culture learning.

Accepted Answer

Answers will vary. In more recent times,

Question 7

In cultures with high uncertainty avoidance, people are:

Accepted Answer

A)  less likely to have patience for detailed product information. 
B)  less likely to buy something quickly because of perceived scarcity. 
C)  more likely to believe in superstitions and myths. 
D)  more likely to visit casinos and gamble. 
A)  less likely to have patience for detailed product information. 
B)  less likely to buy something quickly because of perceived scarcity. 
C)  more likely to believe in superstitions and myths. 
D)  more likely to visit casinos and gamble.

Question 8

The idea of renquing is that:

Accepted Answer

A)  parties doing business together must first invest time and resources in getting to know one another. 
B)  when someone does a good deed for you, you are expected to return that good deed. 
C)  indulgence should be regulated through the means of social and cultural norms. 
D)  those with less status must show deference to those with greater status. 
A)  parties doing business together must first invest time and resources in getting to know one another. 
B)  when someone does a good deed for you, you are expected to return that good deed. 
C)  indulgence should be regulated through the means of social and cultural norms. 
D)  those with less status must show deference to those with greater status.

Question 9

In the United States, people wear black to funerals, while in China, people wear white. This difference best exemplifies _____.

Accepted Answer

A)  cultural sentiments 
B)  cultural biases 
C)  cultural norms 
D)  cultural sanctions 
A)  cultural sentiments 
B)  cultural biases 
C)  cultural norms 
D)  cultural sanctions

Question 10

Consumers who are highly ethnocentric believe in purchasing globally and buy products from different cultures across the world.

Accepted Answer

A) True 
 B)False

Question 11

List the elements of nonverbal communication.

Accepted Answer

Answers will vary. Nonverbal communicati

Question 12

Describe how ecological factors cause differences in culture.

Accepted Answer

Answers will vary. Ecological factors ca

Question 13

In a nation low in uncertainty avoidance, the primary task of the marketer is to make the unfamiliar seem familiar.

Accepted Answer

A) True 
 B)False

Question 14

In Japan, business deals focus on building lasting and enduring relationships between the parties involved. This is a result of high _____.

Accepted Answer

A)  uncertainty avoidance 
B)  masculinity 
C)  power distance 
D)  long-term orientation 
A)  uncertainty avoidance 
B)  masculinity 
C)  power distance 
D)  long-term orientation

Question 15

Role expectations define the types of products that are appropriate for a person within a role.

Accepted Answer

A) True 
 B)False

Question 16

Role expectations are the primary basis for cultural norms and sanctions.

Accepted Answer

A) True 
 B)False

Question 17

Aaron's community is generally perceived as adventurous with a pronounced inclination toward risk-taking and an aversion for the structured, routine life. According to the core societal value (CSV) dimensions, Aaron's community is low in _____.

Accepted Answer

A)  uncertainty avoidance 
B)  power distance 
C)  individualism 
D)  masculinity 
A)  uncertainty avoidance 
B)  power distance 
C)  individualism 
D)  masculinity

Question 18

Unlike highly collectivistic societies, highly individualistic societies:

Accepted Answer

A)  are extremely loyal to the groups to which they belong. 
B)  are uncomfortable with things that are ambiguous or unknown. 
C)  place high value on self-reliance. 
D)  tend to live in extended families. 
A)  are extremely loyal to the groups to which they belong. 
B)  are uncomfortable with things that are ambiguous or unknown. 
C)  place high value on self-reliance. 
D)  tend to live in extended families.

Question 19

In Asian nations, where power distance is high, older people have more status than younger people.

Accepted Answer

A) True 
 B)False

Question 20

Jonah lives in a place where the weather is cold even during summer. As a result, he rarely takes showers, unlike people living in the tropics. This difference in the attitude toward taking showers can be attributed to the difference in _____.

Accepted Answer

A)  ethnic factors 
B)  ecological factors 
C)  social factors 
D)  intrinsic factors 
A)  ethnic factors 
B)  ecological factors 
C)  social factors 
D)  intrinsic factors

_____ are the specific expectations that are associated with each type of person.

_____ is a belief among consumers that their ethnic group is superior to others and that the products that come from their native land are superior to other products.

Explain the concept of glocalization with an example.

Mei's parents are first-generation Chinese immigrants in the United States. Unlike Mei, her parents never learned English and always preferred products made in China. Mei's parents are most likely to have a strong _____.

Which of the following statements is true about the uncertainty-avoidance trait?

Discuss the impact of media on culture learning.

In cultures with high uncertainty avoidance, people are:

The idea of renquing is that:

In the United States, people wear black to funerals, while in China, people wear white. This difference best exemplifies _____.

Consumers who are highly ethnocentric believe in purchasing globally and buy products from different cultures across the world.

List the elements of nonverbal communication.

Describe how ecological factors cause differences in culture.

In a nation low in uncertainty avoidance, the primary task of the marketer is to make the unfamiliar seem familiar.

In Japan, business deals focus on building lasting and enduring relationships between the parties involved. This is a result of high _____.

Role expectations define the types of products that are appropriate for a person within a role.

Role expectations are the primary basis for cultural norms and sanctions.

Aaron's community is generally perceived as adventurous with a pronounced inclination toward risk-taking and an aversion for the structured, routine life. According to the core societal value (CSV) dimensions, Aaron's community is low in _____.

Unlike highly collectivistic societies, highly individualistic societies:

In Asian nations, where power distance is high, older people have more status than younger people.

Jonah lives in a place where the weather is cold even during summer. As a result, he rarely takes showers, unlike people living in the tropics. This difference in the attitude toward taking showers can be attributed to the difference in _____.

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 9: Consumer Culture

_____ are the specific expectations that are associated with each type of person.

_____ is a belief among consumers that their ethnic group is superior to others and that the products that come from their native land are superior to other products.

Explain the concept of glocalization with an example.

Mei's parents are first-generation Chinese immigrants in the United States. Unlike Mei, her parents never learned English and always preferred products made in China. Mei's parents are most likely to have a strong _____.

Which of the following statements is true about the uncertainty-avoidance trait?

Discuss the impact of media on culture learning.

In cultures with high uncertainty avoidance, people are:

The idea of renquing is that:

In the United States, people wear black to funerals, while in China, people wear white. This difference best exemplifies _____.

Consumers who are highly ethnocentric believe in purchasing globally and buy products from different cultures across the world.

List the elements of nonverbal communication.

Describe how ecological factors cause differences in culture.

In a nation low in uncertainty avoidance, the primary task of the marketer is to make the unfamiliar seem familiar.

In Japan, business deals focus on building lasting and enduring relationships between the parties involved. This is a result of high _____.

Role expectations define the types of products that are appropriate for a person within a role.

Role expectations are the primary basis for cultural norms and sanctions.

Aaron's community is generally perceived as adventurous with a pronounced inclination toward risk-taking and an aversion for the structured, routine life. According to the core societal value (CSV) dimensions, Aaron's community is low in _____.

Unlike highly collectivistic societies, highly individualistic societies:

In Asian nations, where power distance is high, older people have more status than younger people.

Jonah lives in a place where the weather is cold even during summer. As a result, he rarely takes showers, unlike people living in the tropics. This difference in the attitude toward taking showers can be attributed to the difference in _____.

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters