Exam 14: Developing and Marketing Products

Using examples,explain the circular process of marketing communication.

All company and product brand names are made up of morphemes.

Which of the following products has a low value-density ratio?

The more intermediaries there are in a distribution channel,the less costly the channel becomes.

Which of the following is true of the value densities of products?

Which of the following is a promotional strategy designed to pressure channel members to carry a product and promote it to final users?

The product adaptation/communications extension method adapts both the product and its marketing communication to suit the target market.

The value customers obtain from a product is heavily influenced by the image of the country in which the product is manufactured.

Explain the primary concerns of managers when establishing distribution policies.

When a product has a higher selling price in the target market than it does in the home market or the country where production takes place,it is called ________.

Counterfeiting is common among highly visible brand-name consumer goods.

Describe the five communication strategies that companies commonly use and cite situations where the strategies are used.

A common example of a push strategy is the creation of consumer demand through direct marketing techniques.

Under the dual adaptation method,a company adapts its product to local requirements while retaining the product's original marketing communication.

Dual extension method extends the same home-market product and marketing promotion into target markets.

Governments in developing countries impose fewer consumer protection laws in order to ________.

In marketing,distribution is the process of sending promotional messages about products to target markets.

A(n)________ channel does not create strong barriers to channel entry for other producers,nor does it provide much control over reseller decisions such as what competing brands to sell.

Which of the following circumstances would best require a push strategy to be implemented for product promotion?

Product differentiation is more likely when nations share the same level of economic development.