Exam 22: Packaging, Pop Communications, and Signage

A wider package is perceived as holding a larger volume than a narrow package because width,rather than height, is associated with volume.

Which of the following is one of the ABCs of on-premise signs? 

A color that suggests coolness and refreshment is _____.

The second step of the package design process is to _____.

POP materials supplied by manufacturers rarely go unused by retailers.

_____ signifies the ability of a package to attract attention at the point of purchase.

Billboard advertising is the major outdoor medium,accounting for nearly two-thirds of total OOH advertising expenditures.

Which of the following is NOT one of the stages of the package design process? 

The last step of the package-design process is to _____.

Outdoor GRPs are based on the daily duplicated audience as a percentage of the total potential market.

John informs a POPAI interviewer that he intends to purchase a box of Kellogg's Raisin Bran,but in fact he does not buy any cereal.This case would be classified in the Consumer Buying Habit Study as a(n)_____.

Name and describe the four categories of POP materials.

The extent to which a package is environmentally friendly is an example of _____.

The ability of a package to evoke desire is an example of _____.

Which of the following is the major outdoor medium? 

A high proportion of purchases in supermarkets are unplanned purchases.

Point-of-purchase displays accomplish which of the following for manufacturers? 

A color that is often described as active,stimulating,energetic,and vital is _____.

Showings for out-of-home advertising are quoted in increments of 5 and are designated as #25,#50,#75,and #100.

One factor that has limited the growth of digital billboards is that _____.