Exam 22: Packaging, Pop Communications, and Signage

Which type of display has been shown in research to be effective in bringing a brand's name to a consumer's active memory and increasing the probability of purchasing that brand? 

_____ are a form of billboard that are silk-screened or lithographed and then pasted in sheets to the billboard.

POP materials stimulate impulse purchasing.

First and foremost,POP displays must satisfy the needs of the manufacturer.

Poster panel billboards can be 8-,16-,or 24-sheet.

Jerome is developing a package that should have environmental workability.His best choice is 

Painted bulletins are generally purchased on a monthly basis.

Advertising on billboards is designed with persuasion as the primary objective.

In-store radio and TV advertising,shopping cart advertisements,shelf talkers,floor graphics,and coupon dispensers are all examples of _____.

Billboards that vary the advertising message on a schedule of every 4 to 10 seconds are known as _____.

There are two factors that determine whether information or emotion is emphasized in a brand's package.They are _____.

Slogans on packages are best used when _____.

The merchandising function is served when POP displays enable retailers to utilize floor space effectively and boost retail sales by assisting customers in making product and brand selections.

The first step of the package design process is to determine communication priorities.

Which of the following is a type of out-of-home,or outdoor,advertising? 

A moving display performs the critical in-store function of bringing a brand's name to the consumer's _____.

A package made of wood conveys feelings of prestige.

Which of the following is a strength of billboard advertising? 

POP's most basic communications function is _____.

Blue suggests coolness and refreshment.