Exam 12: Traditional Ad Media

There are eight column widths in newspapers.

Which of the following is NOT an advantage of using magazines as an advertising medium? 

Nielsen Audio is in the process of attempting to get away from the paper-diary method of data collection by having people carry pager-like devices throughout the day.This data-collection method is called the _____.

The implementation of the SAU system made it possible for advertisers to purchase any one of 56 standard ad sizes to fit the advertising publishing parameters of all newspapers in the United States.

Which is the most expensive daypart for advertising on radio? 

The two media that are most effective for reaching segmented audiences are ____.

Monica is the advertising director for a company that manufactures exercise equipment.She wants the advertisements to demonstrate the use of the products and generate excitement.She should use _____ advertising.

Which of the following is a strength of magazine advertising? 

The best medium for demonstrating product features is television.

One of the primary purposes for brand marketers in creating customized magazines is to reach out to existing brand users and to create a bond that will result in increased levels of customer _____.

When researching the amount advertisers should pay in a geographic area,Graham learned that the average television household now has upwards of 90 or more TV channels from which to choose.Graham believes the cost of television ads should be reduced because advertisements simply do not reach the large numbers of consumers they once did.This is an example of _____.

A strength of magazine advertising is that it provides more geographic options than other media.

A provider of local radio network ratings is _____.

Cost per thousand information for each magazine is available from _____.

Which of the following is NOT a consideration that influences the choice of radio vehicle when buying radio time? 

In terms of target audience CPM,radio advertising is considerably more expensive than other mass media.

The period preceding and following prime time television is known as fringe time.

No one specific advertising medium is always best.

Lillian,a jewelry designer wants to use _____ advertising if to convey elegance,quality,and sophisticated appeal.

One reason that cable advertising is attractive to national advertisers is because cable networks focus on specialized areas of viewing interest.This is called _____.