When Researching the Amount Advertisers Should Pay in a Geographic

When researching the amount advertisers should pay in a geographic area,Graham learned that the average television household now has upwards of 90 or more TV channels from which to choose.Graham believes the cost of television ads should be reduced because advertisements simply do not reach the large numbers of consumers they once did.This is an example of _____.

A)  technology transfer 
B)  clutter 
C)  media myopia 
D)  multi-media dispersion 
E)  audience fractionalization

Correct Answer:

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