Question 1

Discuss the costs and benefits of regulation and who pays for or receives each,respectively.When is regulation justified?

Accepted Answer

The costs associated with regulation inc

Question 2

Which of the following is NOT a type of green advertising appeal?

Accepted Answer

A)  ads that address a relationship between a product/service and the biophysical environment 
B)  those that promote a green lifestyle without highlighting a product or service 
C)  ads that promote short filling, which is the use of less packaging 
D)  ads that present a corporate image of environmental responsibility 
E)  All of these are types of green advertising appeals. 
A)  ads that address a relationship between a product/service and the biophysical environment 
B)  those that promote a green lifestyle without highlighting a product or service 
C)  ads that promote short filling, which is the use of less packaging 
D)  ads that present a corporate image of environmental responsibility 
E)  All of these are types of green advertising appeals.

Question 3

Which of the following is a step in the advertising clearance process?

Accepted Answer

A)  regulation by the FTC 
B)  regulation by state agencies 
C)  media approval 
D)  corrective advertising 
E)  legal appeals after the ad is found to be deceptive 
A)  regulation by the FTC 
B)  regulation by state agencies 
C)  media approval 
D)  corrective advertising 
E)  legal appeals after the ad is found to be deceptive

Question 4

The _____ signifies recycled paperboard content.

Accepted Answer

A)  semicircle of 10 small arrows 
B)  Blue Angel 
C)  Green Seal 
D)  triangle of three arrows 
E)  rectangle of four arrows 
A)  semicircle of 10 small arrows 
B)  Blue Angel 
C)  Green Seal 
D)  triangle of three arrows 
E)  rectangle of four arrows

Question 5

_____ is based on the premise that a firm that misleads consumers should have to use future advertisements to rectify the deceptive impressions it has created in consumers' minds.

Accepted Answer

A)  Rectification advertising 
B)  Unfairness removal 
C)  Anti-deception advertising 
D)  Regulated advertising 
E)  Corrective advertising 
A)  Rectification advertising 
B)  Unfairness removal 
C)  Anti-deception advertising 
D)  Regulated advertising 
E)  Corrective advertising

Question 6

Joan works at a major advertising agency and uses the code of ethical standards promulgated by the American Association of Advertising Agencies to guide her in making ethical decisions when developing ads for her agency's clients.What test is she applying to guide her behavior?

Accepted Answer

A)  Golden Rule test 
B)  professional ethics test 
C)  TV test 
D)  peer test 
E)  generally-accepted practices test 
A)  Golden Rule test 
B)  professional ethics test 
C)  TV test 
D)  peer test 
E)  generally-accepted practices test

Question 7

Unfair advertising is also deceptive advertising.

Accepted Answer

A) True 
 B)False

Question 8

Compare and contrast the FTC's deceptive advertising and unfair advertising policies,and give an example of each type of advertisement.

Accepted Answer

The FTC's policy regarding deceptive adv

Question 9

Some companies have responded to environmental concerns by introducing environmentally oriented products and undertaking marcom programs to promote them.These actions are referred to as ____.

Accepted Answer

A)  green marketing 
B)  environmental initiatives 
C)  cause marketing 
D)  clean-world initiatives 
E)  environmental ethics 
A)  green marketing 
B)  environmental initiatives 
C)  cause marketing 
D)  clean-world initiatives 
E)  environmental ethics

Question 10

Discuss the self-regulation of advertising that occurs before and after an ad appears in the media.

Accepted Answer

The self-regulation of advertising befor

Question 11

The major green communications efforts include all of the following EXCEPT ____.

Accepted Answer

A)  packaging 
B)  sales promotion 
C)  seal-of-approval programs 
D)  cause-oriented communication efforts 
E)  point-of-purchase displays 
A)  packaging 
B)  sales promotion 
C)  seal-of-approval programs 
D)  cause-oriented communication efforts 
E)  point-of-purchase displays

Question 12

A slotting allowance is a standard business practice that benefits retailers and manufacturers equally.

Accepted Answer

A) True 
 B)False

Question 13

Campbell's Soup used glass marbles to displace the chicken,vegetables,and star-shaped noodles in advertisements for it Chicken and Stars soup because,without them,all the solid matter sank to the bottom and consumers couldn't see the "stars." The ad was ruled deceptive because Campbell's did not tell consumers that the soup really did not contain as much meat,vegetables,and noodles as it appeared due to the prop used to photograph the ads.This ad was most likely be considered misleading due to _____.

Accepted Answer

A)  immateriality 
B)  hyperbole 
C)  exaggeration 
D)  omission 
E)  unreasonableness 
A)  immateriality 
B)  hyperbole 
C)  exaggeration 
D)  omission 
E)  unreasonableness

Question 14

Green Seal is an eco-labeling program in _____.

Accepted Answer

A)  Germany 
B)  Sweden 
C)  Japan 
D)  the United States 
E)  Finland 
A)  Germany 
B)  Sweden 
C)  Japan 
D)  the United States 
E)  Finland

Question 15

Four aspects of packaging that involve ethical issues include label information,packaging graphics,packaging safety,and environmental implications of packaging.

Accepted Answer

A) True 
 B)False

Question 16

In a marketing communications context,_____ involves matters of right and wrong,or moral,conduct pertaining to any aspect of marketing communications.

Accepted Answer

A)  regulation 
B)  responsibility 
C)  social responsibility 
D)  social awareness 
E)  ethics 
A)  regulation 
B)  responsibility 
C)  social responsibility 
D)  social awareness 
E)  ethics

Question 17

Publicity differs from advertising because it is not a form of mass communication.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is NOT a general recommendation offered to marcom practitioners for making appropriate environmental claims?

Accepted Answer

A)  Only make environmental claims that your competitors cannot make. 
B)  Make specific claims. 
C)  Reflect current disposal options. 
D)  Make substantive claims. 
E)  Make supportable claims. 
A)  Only make environmental claims that your competitors cannot make. 
B)  Make specific claims. 
C)  Reflect current disposal options. 
D)  Make substantive claims. 
E)  Make supportable claims.

Question 19

NAD is the investigative arm of the _____.

Accepted Answer

A)  FTC 
B)  CARU 
C)  FDA 
D)  NARB 
E)  NAAG 
A)  FTC 
B)  CARU 
C)  FDA 
D)  NARB 
E)  NAAG

Question 20

Especially open to ethical debate is the practice of targeting products and communications efforts to segments that,for various psychosocial and economic reasons,are vulnerable to marketing communications,such as children and economically disadvantaged groups.

Accepted Answer

A) True 
 B)False

Exam 4: Environmental, Regulatory and Ethical Issues

Discuss the costs and benefits of regulation and who pays for or receives each,respectively.When is regulation justified?

Which of the following is NOT a type of green advertising appeal?

Which of the following is a step in the advertising clearance process?

The _____ signifies recycled paperboard content.

_____ is based on the premise that a firm that misleads consumers should have to use future advertisements to rectify the deceptive impressions it has created in consumers' minds.

Joan works at a major advertising agency and uses the code of ethical standards promulgated by the American Association of Advertising Agencies to guide her in making ethical decisions when developing ads for her agency's clients.What test is she applying to guide her behavior?

Unfair advertising is also deceptive advertising.

Compare and contrast the FTC's deceptive advertising and unfair advertising policies,and give an example of each type of advertisement.

Some companies have responded to environmental concerns by introducing environmentally oriented products and undertaking marcom programs to promote them.These actions are referred to as ____.

Discuss the self-regulation of advertising that occurs before and after an ad appears in the media.

The major green communications efforts include all of the following EXCEPT ____.

A slotting allowance is a standard business practice that benefits retailers and manufacturers equally.

Green Seal is an eco-labeling program in _____.

Four aspects of packaging that involve ethical issues include label information,packaging graphics,packaging safety,and environmental implications of packaging.

In a marketing communications context,_____ involves matters of right and wrong,or moral,conduct pertaining to any aspect of marketing communications.

Publicity differs from advertising because it is not a form of mass communication.

Which of the following is NOT a general recommendation offered to marcom practitioners for making appropriate environmental claims?

NAD is the investigative arm of the _____.

Especially open to ethical debate is the practice of targeting products and communications efforts to segments that,for various psychosocial and economic reasons,are vulnerable to marketing communications,such as children and economically disadvantaged groups.

An Overview of Integrated Marketing Communications

Enhancing Brand Equity and Accountability

Brand Adoption, Brand Naming and Intellectual Property Issues

Segmentation, Targeting, and Positioning

The Communications Process and Consumer Behavior

The Role of Persuasion in IMC

Imc Objective Setting and Budgeting

An Overview of Advertising Management

Effective and Creative Ad Messages

Endorsers and Message Appeals in Advertising

Traditional Ad Media

Digital Media: Online, Mobile and App Advertising

Social Media

Direct Marketing, CRM, and Other Media

Media Planning and Analysis

Measuring Ad Message Effectiveness

Sales Promotion Overview and the Role of Trade Promotion

Consumer Sales Promotion: Sampling and Couponing

Consumer Sales Promotion: Premiums and Other Promotions

Public Relations, Content Marketing, Viral Marketing, and Sponsorships

Packaging, Pop Communications, and Signage

Personal Selling

Filters