Question 1

Cause-oriented marketing is practiced when companies sponsor or support worthy causes.

Accepted Answer

A) True 
 B)False

Question 2

In large part,ethical behavior is a matter of an individual's _____.

Accepted Answer

A)  education 
B)  age 
C)  gender 
D)  income 
E)  integrity 
A)  education 
B)  age 
C)  gender 
D)  income 
E)  integrity

Question 3

Which of the following programs certifies safer chemical impact of products on the environment?

Accepted Answer

A)  Rainforest Alliance's green frog certification 
B)  the EPA's Safer Choice Label 
C)  Ocean Foundation 
D)  the Environmental Media Association 
E)  Safer Environmental Chemistry 
A)  Rainforest Alliance's green frog certification 
B)  the EPA's Safer Choice Label 
C)  Ocean Foundation 
D)  the Environmental Media Association 
E)  Safer Environmental Chemistry

Question 4

The Golden Rule ethical test states that _____.

Accepted Answer

A)  you should take only actions that would be viewed as proper by an objective panel of your professional colleagues 
B)  you would, regardless of the circumstances, always view certain acts or decisions as unethical and others as ethical 
C)  you should act in a way you would want others to act toward you 
D)  you would examine the expected outcome of an act, and if it creates more good than bad, then the act is ethical 
E)  an act is ethical if you would feel comfortable explaining it on television 
A)  you should take only actions that would be viewed as proper by an objective panel of your professional colleagues 
B)  you would, regardless of the circumstances, always view certain acts or decisions as unethical and others as ethical 
C)  you should act in a way you would want others to act toward you 
D)  you would examine the expected outcome of an act, and if it creates more good than bad, then the act is ethical 
E)  an act is ethical if you would feel comfortable explaining it on television

Question 5

A regulatory disadvantage is increased prices resulting from a reduction in a seller's "informational market power."

Accepted Answer

A) True 
 B)False

Question 6

The Bamboozle Corporation was finally indicted for years of deceptive advertising.The FTC required the company to spend $5 million on television commercials over the next six months to rectify any deceptive impressions it created in consumers' minds.In other words,the FTC required Bamboozle Corporation to undertake a(n)_____ program.

Accepted Answer

A)  corrective advertising 
B)  rectification 
C)  unfairness removal 
D)  anti-deception 
E)  make-good 
A)  corrective advertising 
B)  rectification 
C)  unfairness removal 
D)  anti-deception 
E)  make-good

Question 7

Elyssa notices an advertisement with information that is contrary to fact.According to the FTC,this is _____.

Accepted Answer

A)  deceptive 
B)  a misrepresentation 
C)  misguided 
D)  material 
E)  unfair 
A)  deceptive 
B)  a misrepresentation 
C)  misguided 
D)  material 
E)  unfair

Question 8

In the past,billboards advertising tobacco and alcohol were disproportionately more likely to appear in _____.

Accepted Answer

A)  Southern states 
B)  rural areas 
C)  California 
D)  inner-city areas 
E)  suburban areas 
A)  Southern states 
B)  rural areas 
C)  California 
D)  inner-city areas 
E)  suburban areas

Question 9

A(n)_____ involves information that is important to consumers and that is likely to influence their choice or conduct regarding a product.

Accepted Answer

A)  reasonable representation 
B)  material representation 
C)  factual representation 
D)  objective representation 
E)  unfair representation 
A)  reasonable representation 
B)  material representation 
C)  factual representation 
D)  objective representation 
E)  unfair representation

Question 10

Name and describe three tests marcom professionals can apply to deal with ethical dilemmas.

Accepted Answer

The three tests one can employ when face

Question 11

In which country has advertising self-regulation flourished?

Accepted Answer

A)  Canada 
B)  France 
C)  United States 
D)  United Kingdom 
E)  All of these are correct. 
A)  Canada 
B)  France 
C)  United States 
D)  United Kingdom 
E)  All of these are correct.

Question 12

In the FTC's Green Guides,claims such as "environmentally friendly" or "safe for the environment" would fall into which of the four general recommendations?

Accepted Answer

A)  Make Specific Claims. 
B)  Reflect Current Disposal Options. 
C)  Make Substantive Claims. 
D)  Make Supportable Claims. 
E)  None of these are correct. 
A)  Make Specific Claims. 
B)  Reflect Current Disposal Options. 
C)  Make Substantive Claims. 
D)  Make Supportable Claims. 
E)  None of these are correct.

Question 13

Which of the following ads targets a vulnerable population?

Accepted Answer

A)  a compact car that fits into small parking spaces for city dwellers 
B)  e-cigarettes for adults 
C)  nutritious breakfast cereal for children 
D)  sports equipment for athletes 
E)  strollers for new parents with infants 
A)  a compact car that fits into small parking spaces for city dwellers 
B)  e-cigarettes for adults 
C)  nutritious breakfast cereal for children 
D)  sports equipment for athletes 
E)  strollers for new parents with infants

Question 14

In the AAAA's Code of Ethical Standards,it is stated that "...we will not knowingly create advertising that contains _____.

Accepted Answer

A)  false, or misleading statements or exaggerations, visual or verbal 
B)  statements, suggestions, or pictures offensive to public decency or minority segments of the population 
C)  price claims that are misleading 
D)  testimonials that do not reflect the real opinion of the individual(s) involved 
E)  All of these are correct. 
A)  false, or misleading statements or exaggerations, visual or verbal 
B)  statements, suggestions, or pictures offensive to public decency or minority segments of the population 
C)  price claims that are misleading 
D)  testimonials that do not reflect the real opinion of the individual(s) involved 
E)  All of these are correct.

Question 15

Corrective advertising is designed to punish a firm for deceiving consumers.

Accepted Answer

A) True 
 B)False

Question 16

Green Seal,a Washington,D.C.,nonprofit organization,has developed standards and awarded seals to companies that meet environmental standards.

Accepted Answer

A) True 
 B)False

Question 17

Billboard advertising of alcohol products is restricted under the Master Settlement Agreement between the federal government and firms in the alcohol industry.

Accepted Answer

A) True 
 B)False

Question 18

One of the FTC's guidelines for environmental marketing claims states that "claims should not overstate an environmental attribute or benefit,either expressly or by implication."

Accepted Answer

A) True 
 B)False

Question 19

List and describe the four general recommendations given to marcom practitioners for making appropriate environmental claims.

Accepted Answer

1.Make specific claims.This guideline is

Question 20

Which of the following is considered an ethical issue in advertising?

Accepted Answer

A)  creation and perpetuation of stereotypes 
B)  waste of economic resources 
C)  prices that earn a profit 
D)  product quality and performance 
E)  release of a new product 
A)  creation and perpetuation of stereotypes 
B)  waste of economic resources 
C)  prices that earn a profit 
D)  product quality and performance 
E)  release of a new product

Exam 4: Environmental, Regulatory and Ethical Issues

Cause-oriented marketing is practiced when companies sponsor or support worthy causes.

In large part,ethical behavior is a matter of an individual's _____.

Which of the following programs certifies safer chemical impact of products on the environment?

The Golden Rule ethical test states that _____.

A regulatory disadvantage is increased prices resulting from a reduction in a seller's "informational market power."

Elyssa notices an advertisement with information that is contrary to fact.According to the FTC,this is _____.

In the past,billboards advertising tobacco and alcohol were disproportionately more likely to appear in _____.

A(n)_____ involves information that is important to consumers and that is likely to influence their choice or conduct regarding a product.

Name and describe three tests marcom professionals can apply to deal with ethical dilemmas.

In which country has advertising self-regulation flourished?

In the FTC's Green Guides,claims such as "environmentally friendly" or "safe for the environment" would fall into which of the four general recommendations?

Which of the following ads targets a vulnerable population?

In the AAAA's Code of Ethical Standards,it is stated that "...we will not knowingly create advertising that contains _____.

Corrective advertising is designed to punish a firm for deceiving consumers.

Green Seal,a Washington,D.C.,nonprofit organization,has developed standards and awarded seals to companies that meet environmental standards.

Billboard advertising of alcohol products is restricted under the Master Settlement Agreement between the federal government and firms in the alcohol industry.

One of the FTC's guidelines for environmental marketing claims states that "claims should not overstate an environmental attribute or benefit,either expressly or by implication."

List and describe the four general recommendations given to marcom practitioners for making appropriate environmental claims.

Which of the following is considered an ethical issue in advertising?

An Overview of Integrated Marketing Communications

Enhancing Brand Equity and Accountability

Brand Adoption, Brand Naming and Intellectual Property Issues

Segmentation, Targeting, and Positioning

The Communications Process and Consumer Behavior

The Role of Persuasion in IMC

Imc Objective Setting and Budgeting

An Overview of Advertising Management

Effective and Creative Ad Messages

Endorsers and Message Appeals in Advertising

Traditional Ad Media

Digital Media: Online, Mobile and App Advertising

Social Media

Direct Marketing, CRM, and Other Media

Media Planning and Analysis

Measuring Ad Message Effectiveness

Sales Promotion Overview and the Role of Trade Promotion

Consumer Sales Promotion: Sampling and Couponing

Consumer Sales Promotion: Premiums and Other Promotions

Public Relations, Content Marketing, Viral Marketing, and Sponsorships

Packaging, Pop Communications, and Signage

Personal Selling

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