Exam 14: Promotion and Distribution

Wholesalers are independently owned businesses that do not take ownership (title)of the products they handle.

One of the disadvantages of Internet advertising is that it is difficult to measure how many people see the advertisement.

Sellers of expensive jewelry often require distributors to carry a full line of inventory.

Intermediaries that facilitate negotiations between buyers and sellers of goods and services but never take ownership of products traded are called retailers.

When an Italian printing company hires an American salesperson to visit American publishers and present the advantages of printing with this Italian company,this is an example of ________.

What is a target market?

Why do many businesses post positive comments about their products and their companies on Internet blogs?

Which of the following is NOT one of the four main options in the promotional mix?

When different members of an organization's marketing team are each allowed to develop their own unique communication with customers,this MOST often promotes ________.

Most products have to be customized to satisfy foreign customers.

When creating a promotional campaign,what should a business keep in mind when designing the message?

What is an integrated marketing communication (IMC)and why is it important to an organization?

The marketing staff is MOST often the first contact point for many customers.

An example of business-to-business sales is ________.

What is another term for junk mail?

Wholesalers are intermediaries that do NOT resell products to ________.