Exam 14: Promotion and Distribution

John Deere,the farm equipment company,directs its advertising toward farmers.This is an example of ________.

The first step in the selling process is ________.

L.L.Bean and Lands' End are examples of businesses that sell products through catalogs and bypass intermediaries.This method of selling is called ________.

eBay,which never owns the various items it sells,can be considered ________.

Zenith has introduced a flat-screen television and is training salespeople in a limited number of stores where this new model will be sold.This is called ________.

What types of organizations are interested in public relations?

Why do salespeople stay in touch with current customers?

The advertising campaign "Beef,It's What's for Dinner," is an example of ________.

The phrase that BEST describes the purpose of public relations is ________.

Publicity that is made available to the mass media is an example of ________.

When the state of Montana runs an advertising campaign inviting the public to visit "Big Sky Country," it's an example of ________.

Jack is the leader of a team in charge of developing a new promotion for a sports drink.Which of the following represents the first step Jack and his team will MOST LIKELY take?

Gail's Gears is a new company selling accessories for bicycles.Its new advertising campaign features instructions on how to assemble various accessories,including flashing lights for traffic safety,gear boxes to mount on the handlebars,and other products to attach to the seat over the back tire.This advertising campaign is an example of ________.

True Value hardware stores and Ace hardware stores are independent companies that have voluntarily banded together to buy in bulk and to experience other economies of scale that reduce costs.What is the difference in how each has accomplished this?

Which of the following is NOT one of the most recent trends in advertising?

Soft-drink trucks that deliver to supermarkets and restaurants are truck wholesalers that perform primarily a(n)________ function.

Consumer sales promotions are becoming more common because they help segment markets and they are cost-effective.

Wholesalers sell only business-to-business products,while retailers sell primarily consumer products.

The task referred to as creative selling is MOST often done by ________.

When wholesalers take title to merchandise and bear the costs of theft,damage,spoilage,and obsolescence,they are providing ________ to retailers.