Exam 14: Promotion and Distribution

Manufacturers' agents are MOST LIKELY used in such lines as ________.

Since the advent of digital video recorders (DVRs),viewers are able to record television shows without the advertisements; therefore,advertisers have had to find alternative ways to advertise products on television.What have advertisers been able to do?

Sales promotions are long-term activities that target consumers and other businesses for the purpose of generating interest in a product.

One of the goals of public relations campaigns is to correct misperceptions the public may have about the organization.

After making a successful presentation,a salesperson will have no need to overcome objections.

Intermediaries must cover the costs incurred at each link in the distribution channel and earn a profit to remain in business.This causes the consumer to pay higher prices for products.

Advertising is important in the maturity stage of a business because it helps build mass brand awareness and brand association.

After a marketing objective is defined,what is the next step marketers should take?

In the context of personal selling,what does it mean to overcome objections?

Although domestic market segmentation is effective,customized advertising campaigns to global markets are not segmented because marketers realize they do not work better.

The marketing objective or goal of all businesses is to increase profits; therefore,the goal of all promotional campaigns is the same.

What do purchasing agents do?

What are some of the services that full-service wholesalers provide?

________ determine what number of intermediaries will be required to achieve the greatest level of efficiency.

Annual reports are an example of ________.

Mary Murray visited the Fairmont Hotel chain website.She clicked several times on the site,searching for hotels and their amenities in several cities in California.She did not book a room at any of those hotels.How is this Internet activity of use to the Fairmont Hotel marketing department?

When making a multimedia presentation about a product,talking and spelling out the facts is much more important than listening in order to be sure the potential customer understands what you are offering.

Building traffic,increasing brand awareness,responding to an attack by a competitor,or introducing a new product are all examples of possible ________.

Despite the fact that GE was ordered to clean up PCBs it had dumped in the Hudson River,the company has been portrayed as an environmental leader.How did GE manage to change public opinion?

The ________ is the strategic combination of tools used to reach targeted customers to achieve marketing objectives.