Exam 6: Consumer Perception

The purpose of institutional advertising is to ________.

Which of the following is true of the relationship between consumers' perceptions and their motives?

According to Weber's law,a consumer will notice a 25 cent rise in the price of a 50 cent product more than a 25 cent rise in the price of a $10 product.

What is subliminal perception? How does it relate to marketing?

Barry has avoided purchasing a new laptop because prices keep falling and he is worried that,if he buys a laptop today,the same laptop will be cheaper in six months.Barry perceives ________ associated with the purchase of a new laptop.

The amount of risk perceived depends on the specific consumer.

Low-risk perceivers have been described as broad categorizers and tend to ________.

Which of the following is true of selective perception?

As sensory input ________,our ability to detect changes in input or intensity ________.

Irrelevant sexuality in advertising leads viewers to remember the sexual aspects of the ad,not the product or brand advertised.

Marketers take advantage of ________ when they extend a brand name associated with one line of products to another.

How do marketers take advantage of the j.n.d.?

JUICE MINI CASE: Fruit Fusions is a well-known producer of organic fruit blended yogurts.It recently decided to start producing fruit juices under the Fruit Fusions name as well.The company's research determined that there was a potential niche market for organic fruit juices packaged in small single servings and sold as an alternative to canned soft drinks typically consumed during lunch. In trying to price the new line of drinks, Fruit Fusions asked consumers what they thought other drinks of a comparable quality cost, and what they considered to be a fair price for this kind of drink. With the slogan "Nothing this good comes in a can," the juice line's print ads feature a brightly colored bottle of juice on a completely white background and are placed in magazines specializing in health and wellness. -In the JUICE MINI CASE,Fruit Fusions places its advertisements in magazines focused on health and wellness under the assumption that people reading such magazines are interested in health foods and are more likely to notice the Fruit Fusions ad there than while reading a magazine focused on news and entertainment.This phenomenon is known as ________.

Consumers are only influenced by risks that they perceive when those risks actually exist.

There is strong evidence that subliminal advertising persuades people to buy goods or services.

For each individual,reality is a totally personal phenomenon,based on that person's needs,wants,values,and personal experiences.

Some TV ads decrease sensory input by using silence in their ads to generate attention.This is a form of advertising used in order to overcome ________.

JUICE MINI CASE: Fruit Fusions is a well-known producer of organic fruit blended yogurts.It recently decided to start producing fruit juices under the Fruit Fusions name as well.The company's research determined that there was a potential niche market for organic fruit juices packaged in small single servings and sold as an alternative to canned soft drinks typically consumed during lunch. In trying to price the new line of drinks, Fruit Fusions asked consumers what they thought other drinks of a comparable quality cost, and what they considered to be a fair price for this kind of drink. With the slogan "Nothing this good comes in a can," the juice line's print ads feature a brightly colored bottle of juice on a completely white background and are placed in magazines specializing in health and wellness. -In the JUICE MINI CASE,Fruit Fusions explores consumers' ________ in order to determine the best price for its new fruit drinks.

What is the result of a successful positioning strategy and why is positioning so important for marketers?

Products,packages,brand names,advertisements,and commercials are examples of ________.