A) is among the most expensive elements. B) is one of the most versatile elements. C) has minimum drawing power. D) has impact related to the gender of the prospect. E) is less popular than black-and-white images. A) is among the most expensive elements. B) is one of the most versatile elements. C) has minimum drawing power. D) has impact related to the gender of the prospect. E) is less popular than black-and-white images.

Exam 17: The Total Concept: Words and Visuals

Assume you have designed an ad that is symmetrical, but it has a logo on the right but not an equal element on the opposite side. Yet, all other elements are symmetrical. It's fair to assume this ad has:

(Multiple Choice)

4.9/5

(84)

Question 61

According to research cited by The Color Marketing Group, color increases brand recognition by up to:

(Multiple Choice)

4.8/5

(73)

Question 62

According to creative theorist Joseph Wallis, which of the following is NOT a critical developmental phase for creativity?

(Multiple Choice)

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(64)

Question 63

The failure of the "chicken crossing the road" approach for KFC demonstrated why agencies and clients should maintain libraries with their work and be sure an idea is thoroughly researched.

(True/False)

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(71)

Question 64

The big idea may be aimed at consumers in television, magazines, mobile, or short-content films.

(True/False)

4.8/5

(78)

Question 65

If layout artists talk about either an "S" or "Z" arrangement, they are discussing:

(Multiple Choice)

4.8/5

(86)

Question 66

Design terminology is universal.

(True/False)

4.9/5

(100)

Question 67

Bill Backer, award-winning creator of such campaigns as "Soup is Good Food," defines a basic idea or concept as a(n)________ answer to a perceived desire or need.

(Short Answer)

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(85)

Question 68

In an ad, color:

(Multiple Choice)

4.8/5

(81)

Question 69

Whether you take a picture or use a picture from a publication or an art file, you must have a signed ________ from that person or, in the case of a minor, from that person's guardian or parent giving you written permission to use their likeness.

(Short Answer)

4.9/5

(88)

Question 70

Today, mastery of layout does NOT demand keen knowledge of:

(Multiple Choice)

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(81)

Question 71

When layout artists talk about an optical center, they are talking about a spot that is:

(Multiple Choice)

4.9/5

(85)

Question 72

Sometimes referred to as the basic theme, the ________ is a consumer benefit statement that explains to the prospect what the product will do for them.

(Short Answer)

4.8/5

(73)

Question 73

For the big idea, words describe the basic idea, but visuals reinforce the words by providing a setting to make the words even more powerful.

(True/False)

5.0/5

(84)

Question 74

Reasons for using color include all of the following EXCEPT:

(Multiple Choice)

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(85)

Question 75

Which of the following statements pertain to The Color Marketing Group?

(Multiple Choice)

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Question 76

According to a creative director at Leo Burnett, what is "a sensitivity to human nature and the ability to communicate it"?

(Multiple Choice)

4.9/5

(88)

Question 77

In an ad, when you focus on one element to make it stand out, you are employing:

(Multiple Choice)

4.8/5

(94)

Question 78

Under what conditions are you likely to use stock images, at least according to 80 percent of graphic design professionals?

(Short Answer)

4.9/5

(78)

Question 79

Which may be the responsibility of a copywriter?

(Multiple Choice)

4.8/5

(82)

Question 80

Showing 61 - 80 of 96

Exam 17: The Total Concept: Words and Visuals

Assume you have designed an ad that is symmetrical, but it has a logo on the right but not an equal element on the opposite side. Yet, all other elements are symmetrical. It's fair to assume this ad has:

According to research cited by The Color Marketing Group, color increases brand recognition by up to:

According to creative theorist Joseph Wallis, which of the following is NOT a critical developmental phase for creativity?

The failure of the "chicken crossing the road" approach for KFC demonstrated why agencies and clients should maintain libraries with their work and be sure an idea is thoroughly researched.

The big idea may be aimed at consumers in television, magazines, mobile, or short-content films.

If layout artists talk about either an "S" or "Z" arrangement, they are discussing:

Design terminology is universal.

Bill Backer, award-winning creator of such campaigns as "Soup is Good Food," defines a basic idea or concept as a(n)________ answer to a perceived desire or need.

In an ad, color:

Whether you take a picture or use a picture from a publication or an art file, you must have a signed ________ from that person or, in the case of a minor, from that person's guardian or parent giving you written permission to use their likeness.

Today, mastery of layout does NOT demand keen knowledge of:

When layout artists talk about an optical center, they are talking about a spot that is:

Sometimes referred to as the basic theme, the ________ is a consumer benefit statement that explains to the prospect what the product will do for them.

For the big idea, words describe the basic idea, but visuals reinforce the words by providing a setting to make the words even more powerful.

Reasons for using color include all of the following EXCEPT:

Which of the following statements pertain to The Color Marketing Group?

According to a creative director at Leo Burnett, what is "a sensitivity to human nature and the ability to communicate it"?

In an ad, when you focus on one element to make it stand out, you are employing:

Under what conditions are you likely to use stock images, at least according to 80 percent of graphic design professionals?

Which may be the responsibility of a copywriter?

Background of Todays Advertising

Roles of Advertising

Brand Planning and the Advertising Spiral

Target Marketing

The Advertising Agency, Media Services, and Other Services

The Advertisers Marketingadvertising Operation

Media Strategy

Using Television

Using Radio

Using Newspapers

Using Magazines

Out-Of-Home Advertising

Digital and Direct-Response Advertising

Sales Promotion

Research in Advertising

Creating the Message

Print Production

Video and the Commercial

The Radio Commercial

Trademarks and Packaging

The Complete Campaign

International Advertising

Economic, Social, and Legal Effects of Advertising

Filters