Exam 12: Out-Of-Home Advertising

In a ________ inspection, also referred to riding the boards, a potential advertiser inspects its posted billboards to make sure they are in the proper locations and posted or painted properly, and to ensure the message is not obstructed by trees or poles.

The optimum number of words in a headline for outdoor should NOT exceed:

Because of its ________ format, outdoor rarely is well suited to deliver a complete sales message.

An outdoor advertising vehicle that is one-of-a-kind, large, expensive, used in urban centers, and may include lighting or other types of ingenious material and innovations is a(n):

The Highway Beautification Act of 1965 is referred to as the:

Which of the following has NOT contributed to the popularity of out-of-home advertising?

Discuss design, copy, and color considerations for outdoor advertising.

The challenge to create a picture with few words for people in fast-moving traffic to see at a distance is tough enough, but the ultimate challenge for outdoor advertising is to:

If you were an advertiser buying an outdoor showing, which of the following would NOT be a question you'd likely ask?

Although several high-profile national advertisers use out-of-home, it is still essentially a local vehicle.

Early in the twentieth century, the modern era of outdoor advertising began when a mobile society was created with the introduction of the:

As a form of promotion, which does NOT pertain to outdoor advertising?

In an effort to create a positive image in communities, the outdoor advertising industry:

Called a(n)________, it is the number of posters used in an individual buy for outdoor advertising.

A successful outdoor advertising plan requires a strategic marketing plan and effective execution of:

Describe three types of transit advertising and give examples of each.

Careful choice of color in outdoor advertising ensures:

Shelter posters, a fast-growing medium in rural areas as well as metropolitan areas, are attractive to advertisers looking for a CPM in the tens of dollars range.

If outdoor advertisers want to have a measure of communication effectiveness of outdoor advertising, they would use:

The main objective for exterior signs is to reach pedestrians and drivers, primarily during daylight hours.