Exam 13: Retailing and Wholesaling

A voluntary chain is a wholesaler-sponsored group of independent retailers that engages in group buying and common merchandising.

Springfield, a convenience store, has recently begun to redesign and restock its stores to offer a more upscale environment with products such as house wines and fresh foods. This information indicates that Springfield has most likely changed its ________.

The three types of shopping centers are regional shopping centers, community shopping centers, and neighborhood shopping centers/strip malls. Describe how they are different from each other.

An ideal price policy scenario for retailers would be to achieve ________ while earning ________.

Green retailing yields both top- and bottom-line benefits.

In-store demonstrations, displays, sales, and loyalty programs are examples of ________.

What elements comprise a store's atmosphere?

Which of the following wholesaler's channel functions is demonstrated when a wholesaler's sales force helps a manufacturer to reach many small customers at a low cost?

Refer to the scenario below to answer the following question(s). In the 1970s, Shipshewana was only a small town with a hardware store, a grain mill, a shoe store, a small restaurant, and a grocery store. Over the next two decades, the small town transformed into an international tourist attraction, attracting thousands of tourists who were intrigued by the lifestyle of Shipshewana's largest population-the Amish. Ben and Mary Miller, having grown up within the Amish faith, decided to capitalize on their town's popularity and their woodworking skills. Their shop, Indiana Wood, began with a small display of handmade hickory rocking chairs, Ben Miller's specialty. But within a few months, the display at Indiana Wood included picnic tables, flower boxes, and small handmade novelty items. No other shop offers the same variety. Mary Miller decorated the shop's display room with authentic Amish décor and eventually hired three Amish friends to sew and embroider napkins and other textiles as customers had requested such items. In addition, two women from the Amish community sought permission from the Millers to display home-baked pastries and jellies on Tuesdays and Wednesdays, when Shipshewana attracts swarms of visitors to its flea market on the south edge of town. The Millers also hired four more people to help customers throughout the purchasing process and to provide the required product-related information to the customers. "Shipshewana is full of specialty shops," Mary Miller stated. "People don't come here to buy things made in China or Taiwan. They want real, Amish-made goods." -Which of the following would be the most logical way for Indiana Wood to expand?

Department stores carry narrow product lines with deep assortments within those lines.

In addition to segmenting and targeting the correct market, which of the following is NOT an area in which marketers must make decisions?

________ are a type of limited-service wholesaler who carries a limited line of semiperishable merchandise (such as milk, bread, and snack foods), which is sold for cash as deliveries are made to supermarkets, small groceries, or hotels.

Until retailers ________ their markets, they cannot make consistent decisions about product assortment, services, pricing, or advertising.

Describe the different types of off-price retailers. Provide examples of each type.

Many institutions, including retailers, wholesalers, and ________ do retailing.

Stop-N-Go , 7-Eleven, and Circle K are examples of ________.

Independent off-price retailers either are independently owned and run or are divisions of larger retail corporations.

Which of the following wholesaler's channel functions is exemplified by buying in carload lots and then dividing these lots into small quantities?

Explain how Whole Foods is able to compete against Walmart.

How can wholesalers improve their use of promotions?