Exam 13: Retailing and Wholesaling

You own a neighborhood grocery store and would like to have non-food items delivered, priced, displayed and inventoried by a wholesaler. You do not want to purchase title to the goods. Which type of wholesaler best fits your needs?

Self-service retailers serve customers who are willing to perform their own locate-compare-select process to save time or money.

The online and mobile equivalent of a pop-up store is ________.

While the process of showrooming can hurt in-store sales of merchandise, retailers can make it a positive by enhancing the in-store shopping experience.

Which type of retailer usually carries more specialty goods at high prices and is more likely to provide customers with assistance in every phase of the shopping process?

What types of products do specialty stores carry? Give an example of a specialty store.

Touchscreen kiosks, handheld shopping assistants, interactive dressing-room mirrors and virtual sales associates are all examples of how retailers use technology to ________.

In a retailer cooperative, independent retailers band together to set up a jointly owned, central wholesale operation and conduct joint merchandising and promotion efforts.

Wholesaling includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

Although many retail stores are independently owned, others band together under some form of corporate or contractual organization. Describe the four kinds of corporate or contractual organizations.

Which of the following kind of organization best represents a contractual association based on some unique product or service, a method of doing business, or a trade name or goodwill?

Identify and describe the different types of retailers, based on their product lines. Provide an example of each type of retailer.

McDonald's, Subway, and Jiffy Lube are all examples of ________.

Full-service stores usually carry more specialty goods for which customers need or want assistance or advice.

As a result of the great success of corporate chains, many independent stores choose to band together in either a voluntary chain or a ________.

Home Depot and PetSmart are examples of ________.

Describe how nonstore retailing has grown in the past decade.

A ________ generally contains between 5 and 15 stores. It is close and convenient for consumers, usually contains a supermarket, perhaps a discount store, and several service stores such as a dry cleaner, a drugstore, and a hardware store.

The colors, layout, and music in a store or a product package are only minor aspects of the shopping experience and marketers spend little time making decisions about them.

Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products, nonfood items, and services?