Question 1

Sears, Target, and Kroger are examples of ________.

Accepted Answer

A)  voluntary chains 
B)  retailer cooperatives 
C)  corporate chains 
D)  franchise organizations 
E)  warehouse clubs 
A)  voluntary chains 
B)  retailer cooperatives 
C)  corporate chains 
D)  franchise organizations 
E)  warehouse clubs

Question 2

Supermarkets sell a limited selection of goods at deep discounts to consumers who pay membership fees.

Accepted Answer

A) True 
 B)False

Question 3

________ buy mostly from producers and sell to retailers and industrial consumers.

Accepted Answer

A)  Warehouse clubs 
B)  Factory outlets 
C)  Wholesalers 
D)  Discount stores 
E)  Megaretailers 
A)  Warehouse clubs 
B)  Factory outlets 
C)  Wholesalers 
D)  Discount stores 
E)  Megaretailers

Question 4

Neighborhood shopping centers are also known as ________.

Accepted Answer

A)  power centers 
B)  lifestyle centers 
C)  warehouse clubs 
D)  strip malls 
E)  regional shopping centers 
A)  power centers 
B)  lifestyle centers 
C)  warehouse clubs 
D)  strip malls 
E)  regional shopping centers

Question 5

Digital promotions have grown in usage and include e-mail, social media, Web sites, and ________.

Accepted Answer

A)  demonstrations 
B)  displays 
C)  store flyers 
D)  newsletters 
E)  online ads and video 
A)  demonstrations 
B)  displays 
C)  store flyers 
D)  newsletters 
E)  online ads and video

Question 6

What are pop-up stores? Provide an example to illustrate your answer.

Accepted Answer

Many retailers are now experimenting wit

Question 7

In recent years, service differentiation among retailers has ________.

Accepted Answer

A)  increased at a steady rate 
B)  decreased 
C)  stayed the same 
D)  increased exponentially 
E)  tripled 
A)  increased at a steady rate 
B)  decreased 
C)  stayed the same 
D)  increased exponentially 
E)  tripled

Question 8

A ________ is a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.

Accepted Answer

A)  warehouse club 
B)  franchise 
C)  shopping center 
D)  supermarket 
E)  hypermarket 
A)  warehouse club 
B)  franchise 
C)  shopping center 
D)  supermarket 
E)  hypermarket

Question 9

Which of the following is most likely true about shoppers who prefer to shop at "lifestyle centers"?

Accepted Answer

A)  They use coupons. 
B)  They prefer upscale stores. 
C)  They prefer indoor shopping locations. 
D)  They rarely dine out in expensive restaurants. 
E)  They are motivated by deals on last year's merchandise. 
A)  They use coupons. 
B)  They prefer upscale stores. 
C)  They prefer indoor shopping locations. 
D)  They rarely dine out in expensive restaurants. 
E)  They are motivated by deals on last year's merchandise.

Question 10

Explain how Whole Foods is able to compete against Walmart.

Accepted Answer

Walmart owns the low-price position, so

Question 11

Which of the following is an off-price retailer that operates in a huge, warehouse-like facility and offers few frills?

Accepted Answer

A)  warehouse club 
B)  service retailer 
C)  convenience store 
D)  hypermarket 
E)  superstore 
A)  warehouse club 
B)  service retailer 
C)  convenience store 
D)  hypermarket 
E)  superstore

Question 12

Which type of wholesaler sells to manufacturers rather than to retailers?

Accepted Answer

A)  industrial distributor 
B)  full-service wholesaler 
C)  cash-and-carry wholesaler 
D)  wholesale merchant 
E)  limited-service wholesaler 
A)  industrial distributor 
B)  full-service wholesaler 
C)  cash-and-carry wholesaler 
D)  wholesale merchant 
E)  limited-service wholesaler

Question 13

GameStop sells only video games and systems, offering a narrow product line with a deep assortment within that line. GameStop is a(n) ________.

Accepted Answer

A)  department store 
B)  convenience store 
C)  category killer 
D)  specialty store 
E)  off-price retailer 
A)  department store 
B)  convenience store 
C)  category killer 
D)  specialty store 
E)  off-price retailer

Question 14

Which term refers to looking at merchandise at a traditional store and then purchasing the merchandise online?

Accepted Answer

A)  pop-up shopping 
B)  wheel-of-retailing 
C)  off-price retailing 
D)  showrooming 
E)  wholesaling 
A)  pop-up shopping 
B)  wheel-of-retailing 
C)  off-price retailing 
D)  showrooming 
E)  wholesaling

Question 15

Which of the following wholesaler's channel functions is demonstrated when a buyer receives quicker delivery because wholesalers are located closer than producers?

Accepted Answer

A)  financing 
B)  transportation 
C)  buying and assortment building 
D)  warehousing 
E)  risk bearing 
A)  financing 
B)  transportation 
C)  buying and assortment building 
D)  warehousing 
E)  risk bearing

Question 16

Which of the following is NOT a type of off-price retailer?

Accepted Answer

A)  independent 
B)  factory outlet 
C)  warehouse club 
D)  category killer 
E)  wholesale club 
A)  independent 
B)  factory outlet 
C)  warehouse club 
D)  category killer 
E)  wholesale club

Question 17

What is a category killer? Provide an example and a description of a category killer.

Accepted Answer

Student answers will vary. A category ki

Question 18

Specialty stores carry ________ with ________ within them.

Accepted Answer

A)  only convenience products; shallow assortments 
B)  narrow product lines; deep assortments 
C)  narrow product lines; shallow assortments 
D)  wide product lines; shallow assortments 
E)  wide product lines; deep assortments 
A)  only convenience products; shallow assortments 
B)  narrow product lines; deep assortments 
C)  narrow product lines; shallow assortments 
D)  wide product lines; shallow assortments 
E)  wide product lines; deep assortments

Question 19

Macy's department stores carry a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. Macy's typically charges a relatively high markup, but also holds frequent sales and price promotions, in particular offering discounts to customers who use a Macy's credit card. Macy's uses ________.

Accepted Answer

A)  self-service retailing 
B)  experiential retailing 
C)  high-low pricing 
D)  everyday low pricing 
E)  retail convergence 
A)  self-service retailing 
B)  experiential retailing 
C)  high-low pricing 
D)  everyday low pricing 
E)  retail convergence

Question 20

With their size and buying power, ________ can offer better merchandise selections, good service, and strong price savings to consumers.

Accepted Answer

A)  convenience stores 
B)  franchises 
C)  megaretailers 
D)  power centers 
E)  lifestyle centers 
A)  convenience stores 
B)  franchises 
C)  megaretailers 
D)  power centers 
E)  lifestyle centers

Sears, Target, and Kroger are examples of ________.

Supermarkets sell a limited selection of goods at deep discounts to consumers who pay membership fees.

________ buy mostly from producers and sell to retailers and industrial consumers.

Neighborhood shopping centers are also known as ________.

Digital promotions have grown in usage and include e-mail, social media, Web sites, and ________.

What are pop-up stores? Provide an example to illustrate your answer.

In recent years, service differentiation among retailers has ________.

A ________ is a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.

Which of the following is most likely true about shoppers who prefer to shop at "lifestyle centers"?

Explain how Whole Foods is able to compete against Walmart.

Which of the following is an off-price retailer that operates in a huge, warehouse-like facility and offers few frills?

Which type of wholesaler sells to manufacturers rather than to retailers?

GameStop sells only video games and systems, offering a narrow product line with a deep assortment within that line. GameStop is a(n) ________.

Which term refers to looking at merchandise at a traditional store and then purchasing the merchandise online?

Which of the following wholesaler's channel functions is demonstrated when a buyer receives quicker delivery because wholesalers are located closer than producers?

Which of the following is NOT a type of off-price retailer?

What is a category killer? Provide an example and a description of a category killer.

Specialty stores carry with within them.

With their size and buying power, ________ can offer better merchandise selections, good service, and strong price savings to consumers.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 13: Retailing and Wholesaling

Sears, Target, and Kroger are examples of ________.

Supermarkets sell a limited selection of goods at deep discounts to consumers who pay membership fees.

________ buy mostly from producers and sell to retailers and industrial consumers.

Neighborhood shopping centers are also known as ________.

Digital promotions have grown in usage and include e-mail, social media, Web sites, and ________.

What are pop-up stores? Provide an example to illustrate your answer.

In recent years, service differentiation among retailers has ________.

A ________ is a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.

Which of the following is most likely true about shoppers who prefer to shop at "lifestyle centers"?

Explain how Whole Foods is able to compete against Walmart.

Which of the following is an off-price retailer that operates in a huge, warehouse-like facility and offers few frills?

Which type of wholesaler sells to manufacturers rather than to retailers?

GameStop sells only video games and systems, offering a narrow product line with a deep assortment within that line. GameStop is a(n) ________.

Which term refers to looking at merchandise at a traditional store and then purchasing the merchandise online?

Which of the following wholesaler's channel functions is demonstrated when a buyer receives quicker delivery because wholesalers are located closer than producers?

Which of the following is NOT a type of off-price retailer?

What is a category killer? Provide an example and a description of a category killer.

Specialty stores carry ________ with ________ within them.

With their size and buying power, ________ can offer better merchandise selections, good service, and strong price savings to consumers.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Specialty stores carry with within them.