Exam 14: Competing on Marketing and Supply Chain Management

_____ is the cost needed to own a product,consisting of initial purchase cost and follow-up maintenance/service cost.

List the globally useful ways of segmenting according to customer categorization.

Briefly discuss market orientation versus relationship orientation that concern marketing and supply chain management.

____ focuses on flexibility that can overcome short-term fluctuation in the supply chain.

Discuss how institutions and resources affect marketing and supply chain management.

Enhancing ____ often entails making a series of make-or-buy decisions.

Enhancing agility often entails making a series of make-or-buy decisions.

Standardized promotion helps project a globally consistent message,but is expensive.

In the context of market orientation vs.relationship orientation,for truly outstanding performance,relationships are necessary but not sufficient.

Elaborate on the major concerns faced by MNEs doing business around the world.

The triple As underpinning supply chain management are agility,adaptability,and aggregation.

According to the economic theory of supply and demand,a drop in price generates stronger demand.

The category of customers who are skeptical about whether global brands deliver higher quality goods are called _____.

Alignment refers to the grouping of interests of various players involved in the supply chain.

In the context of segmentation based on customer categories,global citizens are always skeptical about whether global brands deliver high quality goods.

Market orientation is the effort to establish,maintain,and enhance relationships with customers.

Which of the following was considered the secondary sector for organized economic activities during the Industrial Revolution? 

____ requires firms to continuously monitor major geopolitical,social,and technological trends in the world,and reconfigure the supply chain accordingly.