Exam 14: Competing on Marketing and Supply Chain Management

Which of the following is one of the four Ps in the marketing mix? 

In the context of achieving alignment,supply chain members of less standing exercise greater bargaining power.

During the Industrial Revolution,residual service activities was often the secondary sector for organized economic activities.

_____ is a neutral,third-party intermediary in the supply chain that provides logistics and other support services.

MNEs dealing with global dreamers can market localized products and services under local brands.

Which of the following is a key element to achieving alignment in the supply chain? 

In terms of the supply chain,alignment is best defined as _____.

The category of customers who are in favor of buying global brands that signal prestige and cachet are called _____.

Which of the following must be practiced to avoid blunders in international marketing? 

In the context of achieving alignment,if a recognized leader in a supply chain exercises power,it facilitates legitimacy and efficiency of the whole supply chain.

In the first half of the 20th century,the services sector was more important than manufacturing.

____ refers to the expenditures a customer is willing to pay for a product.

Price elasticity refers to the changes in demand when price changes.

In the context of segmentation based on customer categories,global dreamers are most likely to lead anti-globalization demonstrations.

A supply chain can't be changed after it is established.

As one of the Ps in the marketing mix,place is also often referred to as the distribution channel.

Technically,place in the four Ps of marketing is also often referred to as the _____.

Market orientation seeks to place the highest priority on which of the following? 

As a key element in achieving alignment,trust stems from perceived fairness and justice from all supply chain members.

In supply chain management,_____ is a focus to establish,maintain,and enhance associations with customers.