Exam 5: Focus Group Interviewing

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What are several reasons that a focus group for complex problems should be kept to around seven participants or less?

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When the research begins with a research question and primary data collection is used to answer the question, this is called __________.

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To encourage participants to speak freely, a moderator must_________________.

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A phenomenon that allows a larger number of ideas, issues, and solutions to a problem to be generated through group discussion than through individual conversations is one reason that focus groups are so compelling. What is this called?

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Which technique is the most effective at obtaining a great amount of detail about various content information?

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What technique can be used to unite spatially and temporally separate participants in a text-based group discussion via email?

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When dynamic interactions among and between group members stimulate discussions during which one group member reacts to comments made by another, this is called _______.

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When several members of the group jump on board for a particular idea or series of comments about a given idea, attitude, or belief as a result of subgroup pressure, this is called __________.

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Compare and contrast focus group interviewing and unobtrusive measures.

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Points of agreement within the group refers to ____________.

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Pick two problems in focus group interviewing, and discuss how a researcher can avoid them

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When the data collected in research serve some further application, such as program implementation, problem solving, or marketing, this is called ___________.

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Compare and contrast focus group interviewing and face-to-face interviewing.

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Focus group data that reflect the collective notions shared and negotiated by a group are ______________.

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Which is NOT a disadvantage of online focus groups?

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What strategy allows the moderator to determine what subjects individually know or believe without the influence of others in the focus group, and simultaneously lets people think about and perhaps commit to certain ideas and attitudes about the topics discussed?

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Focus groups were first used to conduct research on _____________.

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What is a focus group and what are its appropriate uses?

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