Question 1

Compare and contrast focus group interviewing and participant observation.

Accepted Answer

In participant observation, the researcher watches the naturally unfolding conversations, discussions, or arguments. Focus groups are not natural conversations, but artificially created scenarios of individuals who may never otherwise interact that are moderated by a facilitator controlling the discussion. Focus groups allow collection of data on a large range of behaviors, a wide variety of interactions, and comprehensive and open discussions on certain topics or issues. Participant observation allows observation of behaviors and meanings as they emerge in their natural setting. Focus group moderators must take care to track nonverbal clues that can impact group dynamic. Participant observation is used to watch readily available data. Topics that relate to a psychological, cognitive, or attitude are more effectively studied in a focus group. Both allow the study of group interaction. Focus groups trade off emergent observations in a natural setting for concentrated interactions in a short time frame.

Question 2

The information collected during the course of a focus group is ______________.

Accepted Answer

A)  a collective brainstorm 
B)  raw data 
C)  a synergistic group effect 
D)  group think 
A)  a collective brainstorm 
B)  raw data 
C)  a synergistic group effect 
D)  group think B

Question 3

The first person to write an article on the use of focus groups, or focused interview was ________.

Accepted Answer

A)  Y.R. Zarchin 
B)  Paul Lazarsfeld 
C)  C. L. Adler 
D)  Robert K. Merton 
A)  Y.R. Zarchin 
B)  Paul Lazarsfeld 
C)  C. L. Adler 
D)  Robert K. Merton D

Question 4

What are some disadvantages of focus group interviewing?

Accepted Answer

1. The quality of the data is deeply inf

Question 5

Historically, for what purpose have focus groups been traditionally used?

Accepted Answer

A)  Psychological research 
B)  Social Science research 
C)  Advertising research 
D)  Marketing research 
A)  Psychological research 
B)  Social Science research 
C)  Advertising research 
D)  Marketing research

Question 6

Which is NOT an advantage of online focus groups?

Accepted Answer

A)  Rising costs 
B)  Potential to reach a broad geographic scope 
C)  Provide access to hard-to-reach participants 
D)  Provide convenient and comfortable way of participating 
A)  Rising costs 
B)  Potential to reach a broad geographic scope 
C)  Provide access to hard-to-reach participants 
D)  Provide convenient and comfortable way of participating

Question 7

Which technique is best suited to provide a window into socially constructed meanings for details on various attitudes, opinions, and experiences?

Accepted Answer

A)  Focus groups 
B)  Unobtrusive measures 
C)  Face-to-face interviewing 
D)  Participant observation 
A)  Focus groups 
B)  Unobtrusive measures 
C)  Face-to-face interviewing 
D)  Participant observation

Question 8

What is the data collection instrument of a focus group called?

Accepted Answer

A)  Question list 
B)  Survey 
C)  Moderator's guide 
D)  Group activity list 
A)  Question list 
B)  Survey 
C)  Moderator's guide 
D)  Group activity list

Question 9

What population is NOT especially well suited for focus group interviewing?

Accepted Answer

A)  Jurors 
B)  Bullies 
C)  Marketing groups 
D)  Transient populations 
A)  Jurors 
B)  Bullies 
C)  Marketing groups 
D)  Transient populations

Question 10

A facilitator who works to draw out feelings and ideas of the member of the focus group is called a(n) _______.

Accepted Answer

A)  interviewer 
B)  informant 
C)  moderator 
D)  interested listener 
A)  interviewer 
B)  informant 
C)  moderator 
D)  interested listener

Question 11

Which technique is most effective at revealing surface level biographical experiences of a person's life?

Accepted Answer

A)  Focus groups 
B)  Unobtrusive measures 
C)  Face-to-face interviewing 
D)  Participant observation 
A)  Focus groups 
B)  Unobtrusive measures 
C)  Face-to-face interviewing 
D)  Participant observation

Question 12

Which technique is most effective at revealing naturally occurring worlds of the group under study?

Accepted Answer

A)  Focus groups 
B)  Unobtrusive measures 
C)  Face-to-face interviewing 
D)  Participant observation 
A)  Focus groups 
B)  Unobtrusive measures 
C)  Face-to-face interviewing 
D)  Participant observation

Question 13

What are the five main parts of a moderator's guide? Pick one and describe what it should include in detail.

Accepted Answer

1. Introduction and introductory activit

Question 14

Explain the parts of data and how researchers should analyze the raw data created by a focus group.

Accepted Answer

The raw data should have two parts. The

Question 15

When an interviewer has five focus groups of six participants each with a total of thirty people interviewed, how many cases of data does the researcher have?

Accepted Answer

A)  1 
B)  5 
C)  6 
D)  30 
A)  1 
B)  5 
C)  6 
D)  30

Question 16

How should focus group participants be selected?

Accepted Answer

Focus groups should first establish a sa

Question 17

The ideal length for a single focus group session is ________.

Accepted Answer

A)  0-30 minutes 
B)  30-60 minutes 
C)  60-90 minutes 
D)  90-120 minutes 
A)  0-30 minutes 
B)  30-60 minutes 
C)  60-90 minutes 
D)  90-120 minutes

Question 18

What are the basic ingredients for a focus group?

Accepted Answer

1. A clearly defined objective and/or re

Question 19

Which technique is most effective at revealing deep level biographical experiences of a person's group?

Accepted Answer

A)  Focus groups 
B)  Unobtrusive measures 
C)  Face-to-face interviewing 
D)  Participant observation 
A)  Focus groups 
B)  Unobtrusive measures 
C)  Face-to-face interviewing 
D)  Participant observation

Question 20

What are some advantages of focus group interviewing?

Accepted Answer

1. It is highly flexible (in terms of nu

Compare and contrast focus group interviewing and participant observation.

The information collected during the course of a focus group is ______________.

The first person to write an article on the use of focus groups, or focused interview was ________.

What are some disadvantages of focus group interviewing?

Historically, for what purpose have focus groups been traditionally used?

Which is NOT an advantage of online focus groups?

Which technique is best suited to provide a window into socially constructed meanings for details on various attitudes, opinions, and experiences?

What is the data collection instrument of a focus group called?

What population is NOT especially well suited for focus group interviewing?

A facilitator who works to draw out feelings and ideas of the member of the focus group is called a(n) _______.

Which technique is most effective at revealing surface level biographical experiences of a person's life?

Which technique is most effective at revealing naturally occurring worlds of the group under study?

What are the five main parts of a moderator's guide? Pick one and describe what it should include in detail.

Explain the parts of data and how researchers should analyze the raw data created by a focus group.

When an interviewer has five focus groups of six participants each with a total of thirty people interviewed, how many cases of data does the researcher have?

How should focus group participants be selected?

The ideal length for a single focus group session is ________.

What are the basic ingredients for a focus group?

Which technique is most effective at revealing deep level biographical experiences of a person's group?

What are some advantages of focus group interviewing?

Introduction

Designing Qualitative Research

Ethical Issues

A Dramaturgical Look at Interviewing

Ethnographic Field Strategies

Action Research

Unobtrusive Measures in Research

Social Historical Research and Oral Traditions

Case Studies

An Introduction to Content Analysis

Writing Research Papers: Sorting the Noodles from the Soup

Filters

Exam 5: Focus Group Interviewing

Compare and contrast focus group interviewing and participant observation.

The information collected during the course of a focus group is ______________.

The first person to write an article on the use of focus groups, or focused interview was ________.

What are some disadvantages of focus group interviewing?

Historically, for what purpose have focus groups been traditionally used?

Which is NOT an advantage of online focus groups?

Which technique is best suited to provide a window into socially constructed meanings for details on various attitudes, opinions, and experiences?

What is the data collection instrument of a focus group called?

What population is NOT especially well suited for focus group interviewing?

A facilitator who works to draw out feelings and ideas of the member of the focus group is called a(n) _______.

Which technique is most effective at revealing surface level biographical experiences of a person's life?

Which technique is most effective at revealing naturally occurring worlds of the group under study?

What are the five main parts of a moderator's guide? Pick one and describe what it should include in detail.

Explain the parts of data and how researchers should analyze the raw data created by a focus group.

When an interviewer has five focus groups of six participants each with a total of thirty people interviewed, how many cases of data does the researcher have?

How should focus group participants be selected?

The ideal length for a single focus group session is ________.

What are the basic ingredients for a focus group?

Which technique is most effective at revealing deep level biographical experiences of a person's group?

What are some advantages of focus group interviewing?

Introduction

Designing Qualitative Research

Ethical Issues

A Dramaturgical Look at Interviewing

Ethnographic Field Strategies

Action Research

Unobtrusive Measures in Research

Social Historical Research and Oral Traditions

Case Studies

An Introduction to Content Analysis

Writing Research Papers: Sorting the Noodles from the Soup

Filters