Exam 13: Media Planning: Newspapers, magazines, television, and Radio

Narrowcasting is most related to: 

Radio syndication provides complete programs to advertisers on a pay-per-results basis.

Scenario 13-2 A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years.​​ -(Scenario 13-4)Greta's Garden decides to run a more sophisticated ad in an issue of a regional publication,City Garden magazine.The company wants to print a photo of a garden along with the plants and flowers they offer,and are happy with the color reproduction that the magazine offers.Which advantage of magazines does this represent? 

Bill likes to view the programs that other channels are airing while an advertisement is being broadcast during the news; which of the following is he demonstrating? 

You are selling advertising space for a local radio station.However,many of your potential advertisers use television extensively because of its creative opportunities.What advantages would your radio station offer potential advertisers that television advertising cannot match?

Which of the following is an advantage of magazines as a medium of advertisement? 

Scenario 13-2 A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years.​​ -(Scenario 13-3)You recommend that the manufacturer of ski equipment place ads in several magazines devoted entirely to skiing.Your main reason for this is because magazines have the advantage of: 

Newspapers especially have had to synergize with their digital platforms or websites.

An opportunity for newspapers is ________________,where people will get their global and national news from the web but turn to local newspapers for other reasons,such as to get information on local sales.