Exam 5: Advertising, integrated Brand Promotion, and Consumer Behavior

Popular music,celebrity spokespersons,and anything that is novel are devices for combatting: 

If social class affects consumption through tastes,media preferences are likely impacted.

Maria decides to make herself her morning cup of juice.However,she realizes that she's run out,which leaves her feeling discontent and wanting juice.This example relates with         .

Emotion is not an important concept in advertising.

Consumers participate in rituals. 

One perspective of consumer behavior is that the consumer is a decision maker.

While purchases based on habit are merely consumption simplifiers,purchases based on brand loyalty are the result of a strong commitment to a brand.

Scenario 5-4 Sing, a motorcycle manufacturer aims to make its slogan "Sing Motorcycling" known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features. The firm has a large number of customers who think it manufactures the best and there is no other manufacturer better. -(Scenario 5-4)Sing has a large number of people who think that they have the best motorcycles in the industry.They think of them whenever they want to buy one.This is an example of            .

Scenario 5-6 Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds, and the devices sell for less than $20. Voice-It's products are about the size of four credit cards stacked on top of one another and have a life of about a year. The slogan the firm uses on its packaging and advertising is "Don't Write It, Voice It!" -(Scenario 5-6)The Voice-It products are more expensive than others in the market.They are mostly used by big businessmen and higher-level managers.It is most likely that Voice-It products would have           .

Social class,race,and ethnicity are ways in which members of a culture are classified by systematic inequalities that affect their social standing; this is known as episodic memory.

A designer purse,used by a celebrity,would have   . 

An advertisement for a smartphone contains detailed copy,technical information,and a long list of product design features.In general,this ad would be most appropriate for someone who is: 

Scenario 5-2 Since its introduction to the market in 2007, Apple Inc.'s iPhone dominated other smartphones in terms of units activated per year. However, several years later, Apple began facing stiff competition from Google's Android software and Samsung. The problem for Apple was that its competition, primarily phones powered by Android operating systems, largely outnumbered the iPhone in terms of available options. In the U.S. alone, there were over twenty smartphones that run on the Android operating system, compared to Apple's one iPhone. Now more than ever, Apple, which insists on tight control of its devices, must find a way to win in an intensely competitive market against rivals that are openly licensing their software to scores of companies. -(Scenario 5-2)After purchasing a phone,Kathy states that she should have purchased an iPhone rather than the one she purchased because the iPhone is more popular and elegant.This is an example of        .

           can tap into information that has accumulated in one's memory as a result of repeated advertising exposure.

Which of the following serves as a solution to a simple consumption problem and occurs in settings where a decision isn't involving? 

Scenario 5-3 While grocery shopping, Tina selects items that she regularly buys because she knows they taste good and she has used them for years. However, the usual Kraft cheese that she buys is not available, so she buys a similar brand of cheese that she hasn't tried but has heard of before. Kraft cheese, being a popular brand, has managed to make itself known, and when most of the customers shopping at the store were asked which cheese they bought, most of them stated Kraft almost immediately. -(Scenario 5-3)Kraft cheese tries to get its customers to buy its cheese more than once.This is an example of _____.

Scenario 5-5 Ben was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a grill for the barbeque his friends wanted. Having never purchased a grill before, he felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, he settled on a Grillmate model that cost $240. -(Scenario 5-5)Ben realized that he did not have a grill for the party.This is an example of              .

 Doritos partnered with a LGTBQ community to promote understanding and,in the process,promote its brand. 

Consumer behavior is a process that begins with problem recognition.

Which of the following is true of culture?