Exam 5: Advertising, integrated Brand Promotion, and Consumer Behavior

Which of the following is stratification based on? 

Advertisements should be consistent with the values of people,a society,or a culture to be more likely to stand out,demand attention,and be remembered and accepted.

Manuel sees so many brands claiming related performance claims and there are just so many ads in general in the product category.In this scenario,Manuel is encountering: 

Scenario 5-4 Sing, a motorcycle manufacturer aims to make its slogan "Sing Motorcycling" known to every individual in a way that they immediately associate it with the firm. The company has created a social media page where almost a thousand fans have registered. However, there are two competitors who advertise the same features. The firm has a large number of customers who think it manufactures the best and there is no other manufacturer better. -(Scenario 5-4)Sing advertises its slogan in a way that people will immediately associate it with its motorcycles.Sing is using advertising which involves the ____.

Melissa is considering sunglasses from Louis Vuitton,Chanel,or Hermes.This represents her evoked set.

Scenario 5-6 Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office. Their recording time is limited to 120 seconds, and the devices sell for less than $20. Voice-It's products are about the size of four credit cards stacked on top of one another and have a life of about a year. The slogan the firm uses on its packaging and advertising is "Don't Write It, Voice It!" -(Scenario 5-6)Most consumers who purchase Voice-It products buy them primarily when their preferred brand is out of stock.They also do not spend much time on information search.What mode of consumer decision making does this indicate? 

Consumer preferences relate with taste.

Need recognition,information search and alternative evaluation,purchase,and postpurchase use and evaluation represent the four stages of the: 

Higher involvement may be a function of a consumer-brand relationship. 

Maria needs to buy a tent,sleeping bag,and hiking boots for a two-week camping trip in the mountains.She has never bought camping equipment before and assesses what other equipment she may require during her trip.She also asks her friends,who have gone camping before,what equipment she should buy.Once she has purchased all the camping gear,she evaluates whether she made the right purchases.In this situation,Maria is engaging in: 

Once consumers decide that they need something,what is the first step they take as they begin to think about a product purchase? 

Ads become part of our everyday landscape,language,and reality as a result of many people: 

The interaction of social stratification and cultural capital becomes apparent when a person moves from one stratum into another.

The set of brands that comes to mind when a category is mentioned is referred to as            .

Carol is considering buying a Honda,Ford,Kia,or Subaru; this is her: 

An internal search for information is at times sufficient,so there is no need then for an external search for consumers to find what they want.

A person is most likely to have a high degree of involvement while buying: 

Scenario 5-5 Ben was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a grill for the barbeque his friends wanted. Having never purchased a grill before, he felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, he settled on a Grillmate model that cost $240. -(Scenario 5-5)Ben asked his friends for suggestions on which brand of grill he should purchase.This is an example of: 

Scenario 5-5 Ben was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a grill for the barbeque his friends wanted. Having never purchased a grill before, he felt that he needed to shop carefully and take his friends' suggestions on which brand to buy. After visiting several stores and examining numerous models and brands, he settled on a Grillmate model that cost $240. -(Scenario 5-5)Ben mentions to another shopper at the store that low-quality grills are made with more cheap looking parts and high-quality grills have better looking parts.This comment represents Ben's: 

_____ memory is the kind of memory through which names,words,and concepts are retrieved from people's minds.